Brands – Page 9 – Beautifaire

8 Oct

How Personalized Wellness Brands Are Constructing Out a Latest

During WWD’s annual Beauty & Wellness Forum, Allie Egan, founder and chief executive officer of test-to-treatment hormonal skincare company Veracity, hosted a panel on the rise of customizable wellness. The conversation featured Julie Wainwright, cofounder of precision nutrition company Ahara; Craig Elbert, cofounder and CEO of quiz-based complement company Care/of, and Carla Brenner, founding father of test-to-treatment hair loss company Roots by Genetic Arts. As each founder introduced the impetus behind their brand, one sentiment rang true: “One size doesn't fit all,” as Wainwright emphasized. “There are such a lot of products on the market that folks could be taking and it’s overwhelming to know which products could possibly be right for which person, which situation,” Elbert said. “Personalization is a method...

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7 Oct

How Women’s Health Brands Are Driving the Way forward

by Beautifaire101

Beauty, Featured

How Women’s Health Brands Are Driving the Way forward

On the Beauty & Wellness Forum, Wendy Liebmann, chief executive officer and chief shopper at WSL Strategic Retail, led a discussion on the long run of ladies’s health. Panelists included Kelly Fanning, general manager, United States pain, cardio and dermatology at Bayer Consumer Health; Michelle Jacobs, chief operating officer and cofounder of menopause solutions brand Womaness, and Dr. Fahimeh Sasan, chief innovation officer and founding physician at fertility clinic and platform Kindbody. Throughout the conversation, panelists emphasized destigmatizing the conversation around women’s health by providing accessible education, using daring messaging and creating communities. For these brands, this looks like products featuring direct-use cases, period campaigns that feature blood, influencer campaigns, online discussion boards, democratizing access to fertility care and more. “If we’re...

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29 Sep

What Fashion, Beauty Brands Have to Know About Snap

by Beautifaire101

Beauty, Featured

What Fashion, Beauty Brands Have to Know About Snap

During a time when artificial intelligence is driving virtual and prolonged realities, Snap Inc. has decided to nix its Augmented Reality Enterprise Services unit after just six months. The corporate confirmed the move after an internal memo leaked to the press on Wednesday after which selected to publish the memo by itself blog. Snap has been a longtime proponent and developer of AR, however the move looks like more of an acknowledgement of a troublesome business reality, quite than lack of religion within the technology itself. The memo, penned by chief executive officer Evan Spiegel, discussed how the generative AI era has ushered in latest tools that allow practically anyone, from big to small platforms, to develop and deploy virtual try-ons....

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24 Sep

How L’Oréal’s Nathalie Gerschtein Drives Beauty’s Biggest Brands –

by Beautifaire101

Beauty, Featured

How L’Oréal’s Nathalie Gerschtein Drives Beauty’s Biggest Brands –

Nathalie Gerschtein’s 21-year profession has spanned geographies, categories and types. She spent nine years in Europe to work in product management for L’Oréal Paris, before heading to India to helm brands like L’Oréal Paris and Garnier. Then it was on to Thailand, Laos and Cambodia, where she eventually became the chief executive officer of that division of L’Oréal. Now five years into her role as president of L’Oréal USA’s consumer products division, the cultural chameleon feels right at home. “Once we arrived, my daughter was 3 years old, and now she’s 8 and fully acclimated. She even loves bagels,” said Gerschtein, during a wide-ranging interview at L’Oréal’s Hudson Yards headquarters. Gerschtein laughingly shared she even thinks about her family’s Halloween...

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