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19 Aug

Briogeo Unveils In-person Activations, Latest Campaign – WWD

by Beautifaire101
Beauty, Featured
Briogeo Unveils In-person Activations, Latest Campaign – WWD
Briogeo is fêting its tenth birthday with a latest media campaign — and a latest marketing strategy. The brand is kicking off its Haircare for Higher Standards campaign, which is able to span billboards, subways and digital kiosks in key markets nationally. The goal is to play to Briogeo’s concentrate on hair quality and health. Social media creators like TikTok duo Makenzie and Malia Fowler are fronting the campaign. Nancy Twine, Briogeo’s founder and chief executive officer, said it marks a shift for the brand’s marketing efforts. “Over the past several years, Briogeo has primarily shown up digitally and that was even further amplified during COVID[-19],” she said. “Digital media is so costly, and everyone seems to be on the lookout...
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11 Jun

Briogeo Is Going Into Hair Salons – Details, Where to

by Beautifaire101
Beauty, Featured
Briogeo Is Going Into Hair Salons – Details, Where to
The Wella Co. is taking its most recently acquired brand to familiar territory. Briogeo, which Wella acquired last yr for an undisclosed sum, goes to the skilled channel in a 600-door partnership with Salon Centric, the distribution platform for licensed salon professionals, launching Aug. 1. Though the skilled side of the business is familiar to Wella, where it also sells Nioxin, Sebastian Skilled and the remaining of its Wella Professionals portfolio, it marks an inflection point for Briogeo, said founder and chief executive officer Nancy Twine. “We had been an exclusive partner with Sephora for about eight years before going into Ulta in 2021, after which since we’ve had our acquisition,” Twine said. “Wella had this core competency in salon, which was something...
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9 Feb

15 Rice Water Shampoos and Treatments in 2023 to

by Beauty Tips
Beauty, Hair
15 Rice Water Shampoos and Treatments in 2023 to
Rice Water Shampoos and Treatments We are able to wax poetic about many hair-care products, but with regards to busting brittle texture and dullness, rice water shampoos and coverings are top-tier. This ingredient, which is derived out of your on a regular basis pantry staple, is the most effective shine-boosting ingredients that also makes hair feel soft and smooth to the touch — no wonder TikTokers and celebs like Cardi B have been turning to it. You'll be able to consider rice water because the Swiss army knife of additives, due to its abundance of nutrients. Los Angeles-based, board-certified dermatologist James Y. Wang, MD says that this nourishing ingredient assists in repairing the hair cuticle and plumps the look of hair through...
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19 Nov

Wella Company Hosts Forum With OPI and Briogeo Founders

by Beautifaire101
Beauty, Featured
Wella Company Hosts Forum With OPI and Briogeo Founders
For her first event as chief executive officer of Wella Company, Annie Young-Scrivner gathered OPI’s Suzi Weiss-Fischmann and Briogeo’s Nancy Twine for a founders’ forum aimed to encourage. Young-Scrivner is comparatively latest to beauty. Prior to joining Wella in December of 2020, when the corporate became an independent identity (now under KKR’s ownership), the chief was the CEO of Godiva Chocolatier. And previously, she had a greater than seven-year profession at Starbucks. At Wella, she oversees an almost $3 billion portfolio of skilled and retail hair and nail brands. Together with OPI and Briogeo, there’s Wella Professionals, Ghd, Sebastian Skilled, Clairol and Nioxin. Held at company headquarters in Calabasas, California on Nov. 10, the 2 founders discussed their brand story and the...
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