Brooklyn – Page 2 – Beautifaire

10 Jan

Bee Shapiro’s Ellis Brooklyn Raises Million – WWD

Fragrance business Ellis Brooklyn has raised a $1 million seed round from Stage 1 Fund and Toni Ko, the founding father of NYX. Ellis makes eau de parfums, candles and body care. It was founded by Latest York Times’ Skin Deep columnist and writer Bee Shapiro, and was early to the clean-ingredients trend within the fragrance category. With the capital, Shapiro plans to deepen Ellis’ international distribution and hire an worker who “can dovetail not only our e-comm, but additionally the e-comms of our retailers,” she said. “Our e-comm is way up. We had our biggest month ever, like within the history of our brand, in July in e-comm,” Shapiro said. For a lot of brands, fragrance sales have suffered as stores closed and consumers...

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15 Nov

Hate Floral Fragrances? Ellis Brooklyn Florist Perfume Might Change

by Beauty Tips

Beauty

Hate Floral Fragrances? Ellis Brooklyn Florist Perfume Might Change

The primary line on the web site’s copy for Ellis Brooklyn Florist Eau de Parfum exclaims that the scent “is a celebration of citrus floral.” On paper, because of this the fragrance is a celebration of my two least favorite categories of perfume. But two things drew me to call in a sample anyway: For one, it was created in collaboration with DSM-Firmenich principal perfumer Frank Voelklwho also worked on my two other favorite Ellis Brooklyn scents, After and Sun Fruit. For 2, the bottle is a pleasant shade of hot pink that stands out against my collection of otherwise mostly clear-glass-with-a-black-or-gold-cap fragrances.Sometimes, judging a book by its cover results in a positive final result. The primary sniff elicited from...

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6 Nov

Cos Bar Takes Over Shen Beauty’s Former Brooklyn Store

by Beautifaire101

Beauty, Featured

Cos Bar Takes Over Shen Beauty’s Former Brooklyn Store

Shen Beauty’s Brooklyn location has been snapped up by one other beauty retailer: Cos Bar. Passersby will spot signs posted within the window that Cos Bar will likely be opening a location at 138 Court Street, in Cobble Hill, Brooklyn, this holiday season, stocking brands including Sisley, Dr. Barbara Sturm and Augustinus Bader. That is Cos Bar’s first Brooklyn store, and its second in Latest York City after Brookfield Place in downtown Manhattan, which opened back in 2014. The Denver-based luxury beauty retailer, which was founded greater than 4 a long time ago, didn't immediately reply to requests for comment or to offer a gap date. Shen Beauty abruptly shuttered its brick-and-mortar door in August. The influential Brooklyn-based independent beauty retailer, founded by Jessica...

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6 Oct

Ellis Brooklyn Reveals $9 Million Investment Round – WWD

by Beautifaire101

Beauty, Featured

Ellis Brooklyn Reveals Million Investment Round – WWD

Fragrance brand Ellis Brooklyn has closed a $9 million Series A investment round led by enterprise firm REDO Ventures. Ellis Brooklyn was created in 2014 by Bee Shapiro, a former attorney and longtime Recent York Times beauty columnist and launched on Sephora.com two years later with 4 high quality fragrances that focused on sustainability. The brand makes fragrances, candles and private care products and is carried at Ulta, Nordstrom, Bluemercury and Credo, and internationally at Mecca, Liberty London and Space NK. Bestsellers include Myth Eau De Parfum, $108, Sand Fragrance Body Mist, $45, and Florist Eau De Parfum, $108. Ellis Brooklyn declined to reveal revenue, but noted that it's growing double digits and is slated to double next 12 months. “Attending to know the...

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