John Paul Mitchell Systems has a latest brand ambassador for its “clean” hair line: Emma Brooks.
“I knew working with Paul Mitchell was going to be a singular and different experience because I’ve been a loyal user of JPMS products since I used to be 14,” the 19-year-old influencer, who counts 3.6 million followers on TikTok and 1.7 million on Instagram, said in an announcement to WWD.
“I'm a real and real fan of the brand,” she continued. “I used to have such nice, long hair in highschool and after I first got highlights, my hair was a disaster. I had just began preparing to compete in Miss Teen Louisiana and my coach really helpful me to Jim Compton, who owned a...
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