Fenty Beauty is in expansion mode.
After entering Ulta Beauty last yr, the sweetness brand is now expanding into Ulta Beauty at Goal, the retailer’s partnership with Goal Corp. It debuted last week in all shop-in-shops with roughly 70 stock keeping units.
It comes at a time of success for that partnership. On the corporate’s most up-to-date earnings call for the second quarter, Christina Hennington, Goal’s executive vice chairman and chief growth officer, noted that Goal’s core beauty business was up double-digits while Ulta Beauty at Goal sales had doubled.
“We've got had a robust beauty business for years, and our guest has loved the invention that we’ve brought in with Ulta Beauty at Goal,” said Jill Sando, executive vice chairman and chief...
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