Featured Posts

To top
Title Image

Byredo Tag

29 Feb

Puig Acquires Majority Stake in Byredo

by Beautifaire101
Beauty, Featured
Puig Acquires Majority Stake in Byredo
After per week of untamed speculation and inaccurate press reports, Byredo has a buyer. Puig has acquired a majority stake within the brand founded by Ben Gorham in 2006. The brand, which has been backed by family office Manzanita since 2013, is claimed to have been considering deal options since last September, when it reportedly hired Goldman Sachs to contemplate a deal. The transaction comes during a time of major growth within the fragrance market. Last week, Le Figaro reported that L’Oréal was acquiring a majority stake within the brand, which sources near the brand on the time denied. Terms of the deal weren't disclosed, but Gorham will proceed as chief creative officer and Manzanita Capital will remain as a shareholder, based on a...
Continue readingContinue reading
0 Comments
20 Nov

EXCLUSIVE: Byredo Is Launching Positive Jewelry

by Beautifaire101
Beauty, Featured
EXCLUSIVE: Byredo Is Launching Positive Jewelry
PARIS ­— Byredo is launching high-quality jewelry as a everlasting product category, starting with 18-karat gold and sterling-silver pieces due out at the top of November. The gathering known as Virasaat, the Hindi word for “inheritance,” nodding to the Indian heritage of Byredo founder Ben Gorham. The brand has a singular relationship to timing introductions. “What’s been very nice — and this has all the time been the case with Byredo — is we’ve set our own kind of cadence,” said Gorham. “When you will have a big a part of your corporation through direct channels, and have spent a few years engaging with plenty of communities, which we have now, you'll be able to launch things when and the way you would...
Continue readingContinue reading
0 Comments
5 Jan

Balmain Beauty, IFF, L’Oréal and Byredo Make Executive Appointments

by Beautifaire101
Beauty, Featured
Balmain Beauty, IFF, L’Oréal and Byredo Make Executive Appointments
PARIS – A latest 12 months often heralds latest executive structures, as Balmain Beauty, IFF, L’Oréal France and Byredo can attest. Balmain Beauty has appointed Hans Dorsinville as its first creative director. The manager is thought for his breakthrough work over the past 25-plus years championing diversity, inclusion and empowerment, which chimes with Balmain creative director Olivier Rousteing’s ethos. Most recently, Dorsinville was chief creative officer at Gotham, a fashion and wonder branding agency. He also worked at McCann Worldgroup promoting agency’s speciality division, dedicated to lifestyle, where he focused on Maybelline in emerging markets, including China.  Dorsinville also held chief creative officer roles at independent promoting, branding and content agency Select Worldwide, where he was accountable for the launch of Tracee Ellis...
Continue readingContinue reading
0 Comments