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5 Jan

Balmain Beauty, IFF, L’Oréal and Byredo Make Executive Appointments

PARIS – A latest 12 months often heralds latest executive structures, as Balmain Beauty, IFF, L’Oréal France and Byredo can attest.

Balmain Beauty has appointed Hans Dorsinville as its first creative director. The manager is thought for his breakthrough work over the past 25-plus years championing diversity, inclusion and empowerment, which chimes with Balmain creative director Olivier Rousteing’s ethos.

Most recently, Dorsinville was chief creative officer at Gotham, a fashion and wonder branding agency. He also worked at McCann Worldgroup promoting agency’s speciality division, dedicated to lifestyle, where he focused on Maybelline in emerging markets, including China. 

Dorsinville also held chief creative officer roles at independent promoting, branding and content agency Select Worldwide, where he was accountable for the launch of Tracee Ellis Ross’ Pattern Beauty hair and skincare line.

Dorsinville was in 2002 a founding partner at Laird + Partners, where he served because the agency’s executive vice chairman and senior group creative director. His role there bridged beauty and fashion, and he worked on campaigns for corporations equivalent to Estée Lauder and Coty, and types like Bottega Veneta, Ermenegildo Zegna and Tommy Hilfiger.

Dorsinville is the founding father of the Creative Coalition for Diversity, an initiative that goals to diversify the creative class and increase the visibility of young people of color of their profession development.

The manager helmed Lane Bryant’s “I’m No Angel” body-positivity campaign, which led to him being named one in all AdWeek’s 18 Top Creative Leaders Whose Ads Are Breaking Through Into Culture and a spot on the publication’s Creative 100 to Watch list in 2017. Dorsinville cut his teeth at Donna Karan, where he worked his way up from junior designer to executive vice chairman on the designer’s in-house creative agency.

As previously reported, Balmain signed a longterm, global licensing agreement with the Estée Lauder Cos. in September. The primary luxury beauty products to be produced under the license are expected to launch in fall 2024. 

Within the fragrance and flavors supplier realm, IFF said it has appointed Sabrya Meflah president of its positive fragrance business unit, based in France. The manager formerly served as vice chairman and regional general manager of Europe, Middle East and Africa, or EMEA. She succeeds Dionisio Ferenc in her latest position, where Meflah oversees strategy and growth of the positive fragrance branch.

“With Sabrya spearheading the long run of our positive fragrance business unit, I’m excited in regards to the latest ground we’ll break from a growth, innovation and differentiation standpoint,” said Frank Clyborn, IFF chief executive officer, in a press release.

The group said that over the past eight years, when Meflah was vice chairman, regional general manager for the EMEA zone, its revenues grew much faster than the market, “establishing IFF as an undisputed leader with positive fragrance global brands.”

In 2019, the manager established in Grasse, France, the Atelier du Parfumeur, which focused on the demands of the positive fragrance market, which is the fastest-growing segment of the prestige category. She also oversaw the IFF team’s expansion within the Middle East and Africa, where the group is a frontrunner when it comes to market share.

Christophe de Villeplée, IFF president of scent, said of Meflah: “Her strategic vision was essential in developing IFF’s leadership position in positive fragrance. Her experience, expertise, popularity, passion and leadership skills will likely be instrumental supporting positive fragrance growth, specializing in innovation, regional expansion and latest segment opportunities.”

She joined IFF in 1995, as a marketing intern.

At L’Oréal France, the upper management has been reshuffled. Céline Brucker, who formerly headed the Consumer Products Division France, succeeded Hervé Navellou as managing director of L’Oréal France. Navellou, for his part, has change into chairman of L’Oréal France.

“Over the past few years, Hervé Navellou has built a unified structure for France by modernizing its organization, accelerating digitalization and mobilizing energies across the L’Oréal for the Future program,” L’Oréal said in a press release, referring lastly to the group’s solidarity program.

Myriam Bekkar Schneider, director of L’Oréal Luxe France since 2020, has stepped into the managing director position left by Brucker. Bekkar Schneider, in turn, has been succeeded by Aglaé de Beauregard, who had been general manager of L’Oréal Luxe travel retail.

One other executive appointment was made in Europe, at Byredo. The sweetness and lifestyle brand, recently acquired by Puig, has named Marie Laure Dubuisson Minnaert chief brand officer, succeeding Ann-Margret Kearney.

Between January 2016 and January 2023, Dubuisson Minnaer served as chief marketing officer of French accessories and fashion label Longchamp, in keeping with her LinkedIn profile. From September 2013 to January 2016, she was vice chairman global marketing at Jimmy Choo, and head of world communications for Make Up For Ever, between June 2007 and September 2013.

Dubuisson Minnaer also worked at Parfums Christian Doir, Technicolor and Mercedes-Benz France.

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