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6 May

Saks Launches Multifaceted Campaign for Mental Health Awareness Month

by Beauty Tips
Fashion, Featured
Saks Launches Multifaceted Campaign for Mental Health Awareness Month
Saks Fifth Avenue has launched a multifaceted campaign that spotlights the importance of mental well-being and raises funds to support the Saks Fifth Avenue Foundation’s mission to make mental health a priority in every community. For the campaign, Saks has partnered with mental health and wellness influencer Yasmine Cheyenne to create custom content that can be published across Saks-owned digital platforms throughout the month of May, including interviews and videos on Saks’ social media channels and an exclusive feature on The Edit, Saks’ online editorial hub for fashion news and magnificence inspiration. Saks has also worked with Cheyenne to curate a group of wellness items that could be used this month and all year long to assist customers support their well-being, including...
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27 Apr

Authentic Brands Group to Kick Off Global Citizen Campaign

by Beauty Tips
Fashion, Featured
Authentic Brands Group to Kick Off Global Citizen Campaign
Authentic Brands Group has identified the mark in addition to the brand partners that it'll work with for its Global Citizen initiative. As reported in February, the brand development and marketing company is partnering with Global Citizen, the world’s largest international advocacy organization, to spur customers to make use of their purchasing power to drive change. The deal is a component of the nonprofit organization’s Take Motion campaign and can include an array of co-branded products, marketing activations and donation round-up programs. A percentage of the acquisition price of the co-branded merchandise will go to Global Citizen. “When consumers purchase items featuring the Take Motion mark, they'll know they're supporting positive global impact and are encouraged to develop into a worldwide citizen,”...
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25 Apr

Ice Spice Models Bodysuit in Her First Skims Campaign

by Beauty Tips
Fashion, Featured
Ice Spice Models Bodysuit in Her First Skims Campaign
Ice Spice is making her debut as a Skims model, appearing in her very first campaign for the shapewear brand. As revealed on Monday, the rapper stars in a recent video for Skims alongside Nessa Barrett, Pinkpantheress and Raye. Spice is surrounded by monochromatic-colored body sculptures while wearing updated styles from the brand’s Seamless Sculpt Collection. “I’m excited to launch this next generation of Skims shapewear with a campaign that celebrates these incredible musical artists,” Kim Kardashian, the cofounder and inventive director of Skims said in a press release. “Ice Spice, Nessa Barrett, Pinkpantheress and Raye are super talented women and truly reflect our Skims community.” Ice Spice in Skims’ latest shapewear campaign, announced on April 24. COURTESY OF SKIMS Ice Spice expressed in...
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17 Apr

Dry Shampoo Brand Batiste Launches Mental Health Campaign for

by Beautifaire101
Beauty, Featured
Dry Shampoo Brand Batiste Launches Mental Health Campaign for
Dry shampoo brand Batiste goes to school. In honor of Mental Health Awareness Month in May, the brand will likely be hosting experiential “Refresh and Reflect” activations at UCLA, Texas A&M University and a 3rd to-be-announced college, with the aim of supporting the emotional and social well-being of Gen Z. To further its commitment to the cause, Batiste has pledged a $120,000 initial donation to mental health nonprofit Lively Minds, and enlisted the assistance of licensed psychotherapist Courtney Tracy — who counts greater than 1.8 million TikTok followers — for its inaugural Refresh and Reflect initiative. “With the mental health of Gen Z becoming a growing concern in our country, we were inspired by Lively Minds’ mission to open up...
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