Campaign – Page 7 – Beautifaire

24 Aug

Phoebe Tonkin Goes Minimalist to Rejoice Recent Anthropologie Campaign

courtesy photo Phoebe Tonkin arrived at Anthropologie’s party celebrating the brand’s latest fall 2023 “Falling for Anthro” campaign featuring her on Tuesday in Recent York City. The actress took a minimalist approach to event dressing. Tonkin wore a chocolate brown spaghetti slipdress with lace detail on the bust from Anthropologie. She paired the dress with scrappy black heels. Phoebe Tonkin for Anthropologie’s fall 2023 collection. Throughout the subsequent season, various campaign assets might be released on social media, digital billboards in Recent York and California, taxi cabs within the U.K. and at Anthropologie’s global network of stores. Phoebe Tonkin for Anthropologie’s fall 2023 collection. courtesy photo For its latest collection, Anthropologie took lots of customer feedback in mind within the design process. In accordance with...

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19 Aug

Briogeo Unveils In-person Activations, Latest Campaign – WWD

by Beautifaire101

Beauty, Featured

Briogeo Unveils In-person Activations, Latest Campaign – WWD

Briogeo is fêting its tenth birthday with a latest media campaign — and a latest marketing strategy. The brand is kicking off its Haircare for Higher Standards campaign, which is able to span billboards, subways and digital kiosks in key markets nationally. The goal is to play to Briogeo’s concentrate on hair quality and health. Social media creators like TikTok duo Makenzie and Malia Fowler are fronting the campaign. Nancy Twine, Briogeo’s founder and chief executive officer, said it marks a shift for the brand’s marketing efforts. “Over the past several years, Briogeo has primarily shown up digitally and that was even further amplified during COVID[-19],” she said. “Digital media is so costly, and everyone seems to be on the lookout...

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3 Jul

Cult Beauty Launches Body Positive Campaign, Says ‘No’ to

by Beautifaire101

Beauty, Featured

Cult Beauty Launches Body Positive Campaign, Says ‘No’ to

LONDON — Cult Beauty, which built its name on selling high-performance brands and products with a loyal following, is taking a stand against airbrushing and in favor of young people’s mental health. The wonder e-commerce site, which launched in 2007 and is owned by THG, has unveiled a campaign to eliminate retouched photos from its products and materials. Additionally it is urging the broader U.K. beauty industry to support a parliamentary bill that might make it mandatory to declare when a picture has been digitally altered to reinforce a model’s face or body. Cult’s campaign, “Can’t (Re)Touch This,” is geared toward reducing the variety of airbrushed model images “amid an epidemic of eating disorders and mental health problems amongst young people.” The brand has...

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27 Jun

The Calvin or Nothing Campaign Features Lineup of Globally

by Beauty Tips

Fashion, Featured

The Calvin or Nothing Campaign Features Lineup of Globally

Calvin Klein continues its Calvins or Nothing series with a campaign focused on globally recognized athletes at the highest of their game that goes live Tuesday. Featured are Alex Morgan, American skilled soccer player and Olympic gold medalist; Chloe Kelly, English skilled footballer; Kenza Dali, French skilled soccer player; Mana Iwabuchi, Japanese skilled footballer and Olympic silver medalist, and Mary Fowler, Australian skilled soccer player. Chloe Kelly for the Calvin or Nothing campaign. Brianna Capozzi The campaign, shot by Brianna Capozzi, highlights each woman in an intimate setting designed to disclose their confidence and sensuality. They're photographed in close-ups and full-body shots portraying their athleticism, strength and vulnerability. The solid is wearing essential Calvin Klein styles, including recent Modern Cotton Underwear; High Rise...

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