Campaign – Page 8 – Beautifaire

23 Jun

Lori Harvey Reconnects With Equestrian Roots in Good American

COURTESY OF GOOD AMERICAN Lori Harvey has brought out her standout modeling skills to a campaign that mixes her equestrian roots with Western-inspired style. The model is the star of Good American‘s latest denim campaign, which showcases the brand’s denim offerings for the summer season. The campaign was shot on a picturesque ranch in Los Angeles, which evoked a “sexy and fun summer vibe.” For the promotional photos, Harvey was styled by Zerina Akers, who previously worked with Beyoncé as her personal stylist and costume designer behind her 2020 musical cinematic project “Black Is King.” Lori Harvey posing in Good American’s latest denim campaign. COURTESY OF GOOD AMERICAN In response to the brand, the campaign combines Harvey’s “lifelong passion for horses and background in...

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18 Jun

Madelyn Cline Stars in Hilfiger’s ‘Summer Essentials’ Campaign

by Beauty Tips

Fashion, Featured

Madelyn Cline Stars in Hilfiger’s ‘Summer Essentials’ Campaign

Tommy Hilfiger, which is owned by PVH Corp., has introduced its 2023 “Summer Essentials” lifestyle campaign featuring American actress and brand ambassador Madelyn Cline and rising actor Mason Gooding. The campaign, shot in Miami by photographer Jack McKain, showcases summer staples that comprise the classic Americana summer wardrobe. “Fusing fashion and popular culture has all the time been a crucial a part of our heritage,” said Tommy Hilfiger. “We're excited to welcome Madelyn to our collective of partners championing creativity and self-expression. She brings a recent energy to our classic Americana style and our range of summer essentials.” The 25-year-old Cline is best known for her roles as Sarah Cameron on the Netflix teen drama series “Outer Banks,” and as Whiskey in Rian...

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15 Jun

Andy Cohen Stars in EltaMD’s Skin Cancer Awareness Campaign

by Beautifaire101

Beauty, Featured

Andy Cohen Stars in EltaMD’s Skin Cancer Awareness Campaign

EltaMD goes big on skin cancer awareness month. The sun care brand, which had one in every of skincare’s best-selling units in prestige beauty last 12 months with UV Clear Broad-Spectrum SPF 46, is kicking off the sun season with a latest launch and a latest campaign starring Bravo’s Andy Cohen within the buff. The brand unveiled the AOX Mist on May 1, on the primary day of skin cancer awareness month. It's a mineral sunscreen and retails for $45. In line with the brand, it was the most important launch on EltaMD’s website — where it retails currently — within the brand’s history, and was the second top-seller behind its hero UV Clear range. “We knew we had a void in body sprays,...

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11 Jun

YSL Beauty’s Latest Campaign With Lil Nas X Embraces

by Beauty Tips

Makeup, Featured

YSL Beauty’s Latest Campaign With Lil Nas X Embraces

The representation we see in music, in media and particularly in beauty ads helps to shape the subsequent generation and their ideals around traditional beauty standards. That’s why when Lil Nas X became the primary male rapper in history to front a makeup campaign when he joined forces with YSL Beauty in August 2022, we knew we were in for something epic. And we were right. The boldness, the Blackness and more vital the representation from an iconic legacy brand specializing in a recent standard of beauty — chefs kiss. Now to commemorate the second yr with the brand, Lil Nas X and YSL are back for Pride month to launch two installments of the brand’s newest campaign featuring the worldwide popstar....

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