Category – Beautifaire

5 Jan

Six Trends to Watch within the Wellness Category –

Consumer commitment to wellness is growing like never before. Based on The Global Institute of Wellness, the worldwide market is anticipated to succeed in $7 trillion by 2025, with personal care and sweetness leading as the most important sector. Thanks partially to the pandemic, the way in which consumers view wellness has modified drastically; a 2022 report from Wakefield Research states that greater than half of Americans employ at the least one preventive wellness practice weekly. Nevertheless, as consumers search for proactive services and products, also they are in search of options which might be multifunctional and thus allow them to get essentially the most out of their routine, while maximizing convenience, per McKinsey & Company. The wearable Oura ring, which provides...

0 Comments

8 Oct

How Personalized Wellness Brands Are Constructing Out a Latest

by Beautifaire101

Beauty, Featured

How Personalized Wellness Brands Are Constructing Out a Latest

During WWD’s annual Beauty & Wellness Forum, Allie Egan, founder and chief executive officer of test-to-treatment hormonal skincare company Veracity, hosted a panel on the rise of customizable wellness. The conversation featured Julie Wainwright, cofounder of precision nutrition company Ahara; Craig Elbert, cofounder and CEO of quiz-based complement company Care/of, and Carla Brenner, founding father of test-to-treatment hair loss company Roots by Genetic Arts. As each founder introduced the impetus behind their brand, one sentiment rang true: “One size doesn't fit all,” as Wainwright emphasized. “There are such a lot of products on the market that folks could be taking and it’s overwhelming to know which products could possibly be right for which person, which situation,” Elbert said. “Personalization is a method...

0 Comments

7 Oct

How Women’s Health Brands Are Driving the Way forward

by Beautifaire101

Beauty, Featured

How Women’s Health Brands Are Driving the Way forward

On the Beauty & Wellness Forum, Wendy Liebmann, chief executive officer and chief shopper at WSL Strategic Retail, led a discussion on the long run of ladies’s health. Panelists included Kelly Fanning, general manager, United States pain, cardio and dermatology at Bayer Consumer Health; Michelle Jacobs, chief operating officer and cofounder of menopause solutions brand Womaness, and Dr. Fahimeh Sasan, chief innovation officer and founding physician at fertility clinic and platform Kindbody. Throughout the conversation, panelists emphasized destigmatizing the conversation around women’s health by providing accessible education, using daring messaging and creating communities. For these brands, this looks like products featuring direct-use cases, period campaigns that feature blood, influencer campaigns, online discussion boards, democratizing access to fertility care and more. “If we’re...

0 Comments

21 Sep

Hailey Bieber Talks Rhode’s Latest Category and European Expansion

by Beautifaire101

Beauty, Featured

Hailey Bieber Talks Rhode’s Latest Category and European Expansion

LONDON — It’s been a busy nine months for Hailey Bieber’s beauty brand Rhode, which she went direct with in June 2022. This yr, she launched within the U.K. with an easy sell out collection of the serum, a moisturizer and a lip treatment all under 30 kilos; she introduced a facial essence to mark the anniversary of her brand, and brought out a limited-edition of the lip peptide treatment inspired by Krispy Kreme’s strawberry glazed donut. The 26-year-old is now able to enterprise right into a recent category — color — with 4 tinted versions of the peptide treatment to coincide with Rhode’s European expansion. “I really like correlating all the things to food and various things,” Bieber said in an interview...

0 Comments