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23 Oct

L’Oréal to Stop Commercializing Decléor – WWD

by Beautifaire101
Beauty, Featured
L’Oréal to Stop Commercializing Decléor – WWD
PARIS — L’Oréal is ceasing the commercialization of Decléor, the French beauty brand it acquired in 2014. “L’Oréal has a portfolio of complementary brands. The group’s strategy is to amass and, sometimes, exit brands, to maintain a really strong portfolio and the complementarity it must thrive over the long run,” the group said in an announcement. “The success of L’Oréal Dermatological Beauty relies on a method and a business model focused on brands prescribed by health care professionals. Under these conditions, the division has decided to stop the commercialization of Decléor,” L’Oréal continued. Further details couldn't be learned. The news comes lower than three weeks after L’Oréal said it was exiting its investment in Sanoflore, a green beauty brand it acquired in 2006. That,...
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31 Aug

Allure Magazine Will Stop Print In December – WWD

by Beautifaire101
Beauty, Featured
Allure Magazine Will Stop Print In December – WWD
Allure Magazine is switching to an exclusively digital model, several sources have confirmed to WWD.  The choice will take effect later this 12 months, with the sweetness magazine’s December issue being its final print edition.  Although some employees can be reshuffled because the Allure brand goes fully digital, no layoffs have been confirmed yet.  The corporate is specializing in growing its digital footprint, with an insider telling WWD Allure’s social traffic was up 177 percent year-over-year throughout the first half of 2022, and that the brand’s August issue featuring Kim Kardashian was the magazine’s highest-performing cover so far.  Allure was founded in 1991 by Linda Wells, releasing its first issue March of that very same 12 months and printing monthly issues ever since (except...
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