Now, Bubble gets tagged on TikTok greater than 4,000 times per day and has an extended waitlist for its ambassador program, Eisenman said. Lots of those ambassadors are young enough to want permission from their parents to hitch the Bubble program, adding an additional approval step to the Bubble team’s plate.
Because of this, Bubble has grown its social media staffers from a team of about 4 people to roughly 20 people.
Eisenman said the marketing channels the brand spends probably the most money and time on vary from month to month and product to product. “If we're currently in regular months that don’t have any launches, sometimes it’s on paid ads, sometimes it’s on influencers,” she said. “Sometimes it’s more on the...
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