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20 Apr

TikTok Viral Skin Care Brand Cetaphil Is Occurring Tour

Cetaphil is prepared for the large stage.

The TikTik-loved skincare brand is occurring tour with Lizzo because the exclusive skincare sponsor of her North American “Special 2our,” which kicks off Friday in Knoxville, Tennessee, and comprises 17 shows, ending in June.

“Last fall, we were on TikTok and saw a video from Lizzo by which she just authentically talked about her irritated and itchy skin resulting from wearing makeup on tour,” said Cetaphil’s marketing director, Katherine Rouse-Bailey, adding that it was Lizzo’s makeup artist Alexx Mayo who then beneficial Cetaphil’s Hydrating Foaming Cream Cleanser to the singer.

Celebrity makeup artist Alexx Mayo.


“She got here back to TikTok saying [the cleanser] was effective for her, and since helping individuals with sensitive skin is our mission, we decided that’s something we desired to talk more with Alexx about.”

Along with partnering with Mayo — who will likely be using Cetaphil products to prep Lizzo’s skin for her signature, dramatic onstage looks — Cetaphil has also tapped aesthetician René de la Garza, dermatologist Dr. Caroline Robinson and three of Lizzo’s backup dancers — dubbed The Big Grrrls — to advertise and create educational content about Cetaphil’s offerings for sensitive skin throughout the duration of the tour.

The catalyst for Mayo's partnership with Cetaphil: the Hydrating Foam Cleanser, $14.99.

The catalyst for Mayo’s partnership with Cetaphil: the brand’s Hydrating Foam Cleanser, $14.99.


“We’re focused on ensuring as many consumers as possible are aware of our products, whether you get your information from a dermatologist, or for those who trust your aesthetician; a makeup artist like Alexx, or certainly one of the Big Grrrls, where it’s someone who looks such as you and is relatable — we’re specializing in reaching those younger consumers, but not losing our current consumers, either,” said Rouse-Bailey.

The initiative will include a sweepstakes, which consumers can enter on the Cetaphil website on April 25 for a likelihood to win airfare and tickets to the three-day Governer’s Ball Music Festival in June, which Lizzo is headlining.

“We’ve never sponsored a makeup artist in this manner as a part of an overall tour, and we desired to be certain that that, yes, consumers are getting that education to our products, but in addition we wish to be fun and get the energy and excitement going about this effort,” said Rouse-Bailey.

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