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16 Jul

How Neurocosmetics Are Changing Skin Care – WWD

How Neurocosmetics Are Changing Skin Care – WWD
The connection between inner health and outer beauty is closer than ever. But can ingredients taken internally that affect cognitive function and mood profit the skin when used topically? Not quite. A slew of skincare brands are utilizing ingredients traditionally utilized in supplements to control mood in topical skincare. Think Griffonia simplicifolia, which incorporates a chemical called 5-hydroxytryptophan (5-HTP) and is alleged to support depression, anxiety and insomnia; gamma-aminobutyric acid (GABA), an inhibitory neurotransmitter that supports stress and sleep, and baicalin, which claims to spice up memory. It’s no wonder that skincare formulators are tapping such ingredients. Based on YPulse’s research, 72 percent of Gen Z and Millennials have engaged in or are occupied with beauty and self care activities to combat stress and anxiety,...
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2 Jul

The Changing Face of Beauty Investors – WWD

The Changing Face of Beauty Investors – WWD
Look out strategics. There are recent, formidable competitors on the sweetness M&A scene: family and individual investors. While some are taking minority stakes in or wholly snapping up indie brands, others are willing — and able — to shell out as much as billions for major acquisitions. This yr, all eyes were on the Aesop, valued at greater than $2.5 billion, which ultimately signed an agreement with L’Oréal. But in the most recent stage of negotiations, the Courtin family, which owns Groupe Clarins, was vying against the world’s largest beauty company for the Australian beauty brand through its investment arm Famille C Participations. Famille C Participations has been energetic in beauty as of late. In March 2022, it acquired the buzzy clean brand...
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15 Apr

Celebrity Endorsements Are Here to Stay but Changing in

Celebrity Endorsements Are Here to Stay but Changing in
There was a time when celebrities signed a contract to publicize a brand and got paid a handsome paycheck to accomplish that. They talked with reporters and writers in regards to the brand, posted Instagram photos of themselves wearing a product and appeared in promoting campaigns. It caught consumers’ interest. Now these celebrities are usually not only creating buzz about company products but are considering of investing in products they promote or starting their very own brands to reap an even bigger reward. “They’re like, wait. I got paid $2 million and this company had a $400 million exit,” said Allison Statter, chief executive officer of Blended Strategy Group, a Los Angeles creative marketing and communications agency. “The talent, especially the large talent,...
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28 Sep

The Secret To Amazing Style That No One Talks

The Secret To Amazing Style That No One Talks
Need to know the key to great style??? On this video I'll share the seemingly small ways I even have grow to be more comfortable and assured with taking fashion risks! Thanks a lot for watching. Your support means the world to me! ~Erin xo #BusbeeStyle #fashionover40 ===== OTHER VIDEOS TO WATCH ===== 3 Easy Steps Guaranteed to Help You Find Your Love of Fashion Again! (Fashion Over 40) | https://youtu.be/Rik7ZmyCeEA 10 Unexpected Signs YOU are in a Style Rut (Over 40) | https://youtu.be/XbzjgYB8iU8 Take Your Summer Outfits to the NEXT LEVEL with these Easy Style Suggestions! (Fashion Over 40) | https://youtu.be/QzmOK_Ek8Xg These 5 Style Suggestions and Pieces Are The Most Controversial- Here’s Why We Stand Behind Them! | https://youtu.be/NdzLNDbgO30 7 SECRETS...
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