Charlotte Tag

Charlotte Tilbury’s first mobile app, which goals to assist consumers find the precise products and learn how one can apply them while they shop, is here. Called Charlotte Tilbury: Easy Beauty For You, the app serves as a hub for makeup tutorials, red carpet look breakdowns and the brand’s shade matching and skin evaluation tools. Consumers can even use the app to book one-on-one virtual consultations with the brand’s skilled makeup artists. “That is where artistry plus technology really involves life,” said Corinne Suchy, the brand’s chief growth officer, adding the experience is supposed to be personalized “to the extent as when you were sitting in Charlotte’s makeup chair in-person, and he or she was supplying you with that advice.” User...