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24 May

Axel Arigato Signals China Ambition With Recent Campaign

Axel Arigato Signals China Ambition With Recent Campaign
Swedish sneaker brand Axel Arigato has drum-rolled its China expansion ambition with the brand new campaign “From Shanghai With Love.” Shot by the Shanghai-based photographer Rusty Nero, the campaign features members of the brand’s area people living their lives while sporting recent season items. Nick, Pierhei and their pet dog shot in Wulumuqi Road, Shanghai. Courtesy of Axel Arigato The campaign features Nick, Pierhei and their pet dog. The young couple, who're starting their family in downtown Shanghai, posed in front of a neighborhood grocery on Wulumuqi Road. It also features Weilai and his mother Qin. They share a mutual love of life and fashion. Qin wore a black and white varsity jacket, while Weilai wore a pair of the brand’s Area Lo sneakers...
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22 Apr

China Insight: Behind China’s Fashion Week Craze

China Insight: Behind China’s Fashion Week Craze
From March to April, from the international stage to the Chinese domestic market, from runway shows to trade fairs, fashion weeks have turn into major events worldwide. With China International Fashion Week, Shanghai Fashion Week, Shenzhen Fashion Week, Xiamen International Fashion Week and a series of fashion weeks in lower-tier cities happening all around the country, what does this mean for the state of the style industry in China. In 2014, Xiamen was known as “the Antwerp in China” in a Latest York Times report, which marked the coastal city’s journey toward gaining the eye of the style world. The next 12 months, Xiamen International Fashion Week was launched, and it has been held for eight years with the support of...
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17 Apr

Hermès Revamps First Mainland China Store in The Peninsula Beijing

Hermès Revamps First Mainland China Store in The Peninsula Beijing
LONDON — Hermès on Monday unveiled the renovated and expanded store in The Peninsula Beijing, the location of the brand’s first store in mainland China, which opened in 1997. Almost doubling its original size, the brand new store offers a more spacious and welcoming environment for patrons to explore the brand’s full range of products, from the silk collections, fashion jewelry and sweetness, to leather goods, women’s and men’s fashion, equestrian and tremendous jewelry and watches. Hermès’ renovated and expanded store in Beijing’s The Peninsula hotel. Courtesy of Hermès The brand new space comes with a particular facade, designed by the Parisian architecture agency RDAI, made with wood diamond-shaped tiles arranged in a way that resembles the scales of the dragon statues within the...
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12 Apr

EXCLUSIVE: South China Morning Post Unveils Revamped Luxury Complement

EXCLUSIVE: South China Morning Post Unveils Revamped Luxury Complement
NEW STYLE: Goodbye Style, hello Style by SCMP. The high-end lifestyle complement of the Hong Kong-based English-language every day newspaper South China Morning Post (SCMP) will relaunch on Friday with a latest outlook. “My aim is to make [Style by SCMP] global but relevant to our readers,” said Style by SCMP’s newly minted chief editor Vincenzo La Torre, who previously served because the newspaper’s fashion editor since 2017, also working on its Post weekend complement and the previous Styles edition. He claimed that “if there's a publication in Asia that may put out [a supplement] that may hold its own against [The Financial Times’] Tips on how to Spend It and T Magazine, it could be SCMP,” owing to its position as a...
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