Chocolate Tag

Something sweet is coming to Sephora. The sweetness retailer is expanding its ingestible wellness offerings with Sourse, a chocolate complement brand. While the brand has a variety of stock keeping units meant to have various advantages like mood boost or energy support — each available at Whole Foods — the Sephora launch will deal with its beauty options. Specifically, Sourse’s phytoceramide-infused Skin Glow Bites, $15, and the brand new Sephora exclusive, biotin-infused Hair Grow Bites, $15.  Sourse launches Hair Grow Bites, $15, exclusively with Sephora. While Sourse is a multibenefit complement brand, founder and chief executive officer Jenne Moore said consumer demand led to it inadvertently becoming a beauty brand, making Sephora a perfect retail partner.  “We changed into a beauty brand because our...