Hailey Bieber is starting 2024 with a clean slate.
The founder, creative director and chairwoman of beauty brand Rhode is introducing her brand’s first launch for 2024: a cleanser with pineapple enzymes, green tea and polyglutamic acid.
Named the Pineapple Refresh Day by day Cleanser, it is going to launch on Rhode’s website Jan. 25. Launching a cleanser was at all times within the cards for Rhode, Bieber said, noting that customers’ appetites for a face wash are high.
“Cleanser is a very requested [stock keeping unit],” Bieber said. “It’s something that we have now been working on for 4 years. It was meant to be a part of the lineup once we launched and I just didn’t think it was special enough...
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