Ritual’s Katerina Schneider on Women’s Health, Clinical Trials, Sales

26 Apr

Pregnant and struggling to search out an efficient and clean prenatal vitamin, Katerina Schneider got down to create her complement brand Ritual. On the time investors told her she couldn’t have a business and children. Now, eight years later, the founder and chief executive officer has three daughters and a growing company expected to exceed $200 million in sales this 12 months. With this, sources have told WWD the brand, which has raised greater than $65 million up to now, could possibly be prime for acquisition. “We were born out of the web and Instagram in a way. We were essentially the most Instagrammable vitamin and now what we’re becoming known for, which I’m happy with is, this company that’s setting...

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9 Apr

Olaplex Made a Lash Serum With Clinical Backing –

by Beautifaire101

Beauty, Featured

Olaplex is taking its proprietary bond-building technology in a recent direction. It's launching Lash Bond Constructing Serum, the brand’s first product outside of traditional hair care treatments, stylers and cleansing products. It retails for $68 and can be available on Friday at Sephora and Ulta Beauty, in addition to the brand’s own website. Even though it’s an inflection point for Olaplex, brand executives say it wasn’t a far leap from their existing products. “Our original patented technology was patented for hair, skin and nails,” said Charlotte Watson, the brand’s chief marketing officer. “We've a really edited and curated portfolio, we wouldn’t launch something without careful consideration. Exploring other avenues in hair, like lashes, was the primary foray for us in fascinated with recent...

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6 Feb

Why Consumers Are Taking a Clinical Approach to Skin Care

by Beautifaire101

Beauty, Featured

Prestige skincare sales proceed to rise, even with today’s global economic status, largely driven by medical-grade brands which took the skincare category to $1.7 billion in sales in 2021’s third quarter, a 14 percent increase, in accordance with data from NPD Group. While often regarded as a distinct segment segment inside beauty, medical-grade skincare earned its place as the biggest segment of the skincare market in 2020 and continues to realize momentum. The shift toward medical grade skincare follows several years of the “clean” and “natural” brands’ skincare boom, wherein consumers pledged to avoid certain ingredients and change into more knowledgeable about what they placed on their skin. As consumers proceed to keep up the importance of understanding skincare ingredients, they're...

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