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24 Feb

Meet Sephora Sounds, Sephora’s Latest Music Collective

Meet Sephora Sounds, Sephora’s Latest Music Collective
Sephora is making musical moves. The prestige beauty retailer has teamed with creative music agency SixtyFour Music to launch Sephora Sounds, a collective of up-and-coming musical artists whose songs can be harnessed in the corporate’s TikTok videos and campaigns. “We desired to give you our own unique approach to participate musically on the platform,” said Brent Mitchell, Sephora’s vp of social media and influencers. Because TikTok doesn’t allow corporations to make use of songs for promotional or industrial purposes, this system allows Sephora to lawfully put tracks to make use of on the platform, while helping underrepresented artists gain visibility. “It’s well documented that creators of color — especially Black creators — struggle to get the acknowledgement and the compensation...
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6 Sep

Ilia Beauty Partners With Art Gallery Tappan Collective for

Ilia Beauty Partners With Art Gallery Tappan Collective for
Ilia Beauty is tapping into the art scene because it introduces a latest launch coming next 12 months, the Eye Stylus Shadow Stick. Founder Sasha Plavsic is celebrating artistry while giving back. The brand has commissioned three artists — Brianna Lance, Satsuki Shibuya and Jaimie Milner — to reimagine the sweetness item in partnership with Tappan Collective. “I actually love the artists that they find and the way they showcase them. I feel they do beautiful storytelling,” Plavsic said of Chelsea Neman Nassib’s gallery, which began as a web based platform before opening its first space in Los Angeles on Melrose Avenue. The artwork — two paintings and a photograph — can be auctioned, with proceeds benefiting Heart of Los Angeles’ art program,...
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27 Apr

Goal Names Third Future Collective Designer: Alani Noelle

Goal Names Third Future Collective Designer: Alani Noelle
Goal has revealed its third Future Collective partner – Alani Noelle. A Brooklyn-based fashion creative with experience in design, styling consulting and inventive direction, Noelle’s collection will consist of nearly 90 apparel and accessories items over three refreshes, with the primary launching May 7. The ultimate collection refresh will launch in early July. Goal codesigned the third assortment in partnership with Noelle. Future Collective was launched in September 2022 featuring the first-of-its-kind Goal-owned brand offering collections in partnership with a rotating roster of favor and cultural influencers with diverse points of view in fashion. The strategy is to have a latest creative director each quarter. The primary partner was Kahlana Barfield-Brown, and the second was Gabriella Karefa-Johnson. Future Collective with Alani...
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