In case you missed it, Revlon recently announced that they've filed Chapter 11 bankruptcy to maintain the corporate operating while they work out a payment plan with its creditors. Reports say that the court filing revealed that the cosmetics giant is facing a debt value that exceeds $3.0 billion.
Despite having been in business for 90 years and earning a status as one of the vital recognizable names in the sweetness sector, Revlon has found it difficult to compete with its established rivals, comparable to L’Oreal and Estée Lauder, in addition to with more moderen cosmetic startups which are expanding quickly resulting from their lack of social media influencer engagement.
Nonetheless, because of TikTok gurus like Kyra Nikole, Revlon could also be...
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