Featured Posts

To top
Title Image

CorePower Tag

20 Sep

CorePower Yoga Teams Up With Matthew McConaughey – WWD

by Beautifaire101
Beauty, Featured
CorePower Yoga Teams Up With Matthew McConaughey – WWD
CorePower Yoga is teaming up with Matthew McConaughey’s nonprofit Just Keep Livin Foundation to supply fitness education to high schoolers.  Just Keep Livin Foundation was founded by McConaughey and his wife Camila McConaughey to supply after school fitness and mindfulness programming to inner city schools — the organization currently works with 3,000 students across 43 schools and sites within the U.S.  “We have now a mission of constructing yoga accessible and available,” said CorePower Yoga chief executive officer Niki Leondakis, noting the corporate previously worked with Yoga Foster, a youth-oriented yoga nonprofit. “What Just Keep Livin does could be very much aligned with that.”  Through the partnership, CorePower Yoga will offer educational resources around fitness and mindfulness to Just Keep Livin Foundation teachers...
Continue reading
0 Comments
29 Mar

Bala and CorePower Yoga Launch Limited-Edition Bangles – WWD

by Beautifaire101
Beauty, Featured
Bala and CorePower Yoga Launch Limited-Edition Bangles – WWD
Bala and CorePower Yoga are teaming as much as make understanding a bit more vibrant.  The 2 fitness brands are releasing a limited-edition pair of Bala’s fan-favorite 2-pound bangles, $65, in CorePower Yoga’s signature orange hue.  While this partnership is coming to fruition now, the genesis actually predates Bala, which has amassed greater than $50 million in sales since its founding. Back when she worked as a licensed CorePower Yoga instructor, Bala cofounder Natalie Holloway was used to adding weights to make a fitness class more difficult. Upon happening sabbatical in Asia with Bala cofounder and now-husband Max Kislevitz, the duo took a yoga class that felt a bit “too meditative,” in response to Holloway, ultimately resulting in the thought for the...
Continue reading
0 Comments
9 Jan

CorePower Strength X – WWD

by Beautifaire101
Beauty, Featured
CorePower Strength X – WWD
On Jan. 9, CorePower Yoga will launch its first latest fitness class format in greater than a decade: CorePower Strength X. The 45-minute class implements high-intensity strength training, using techniques from each high-intensity interval training and Tabata.  The goal with the brand new format is to diversify its consumer base to draw more male and nonbinary people — currently 80 percent of its consumers are female — and expand its offerings, because it adds 500 classes per week nationwide. “With the mainstreaming of the concept of mindfulness and the highlight on the importance of mental health as a part of an overall wellness commitment by individuals, we predict the time is ripe to essentially go after consumers who don’t discover...
Continue reading
0 Comments