CULT | Fall Winter 2024/2025 | Full Fashion Show in High Definition. (Widescreen - Exclusive Video/1080p - MFW/MilanFashion Week) #CULT #FW24 #MFW
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Cult Gaia | Resort 2024/Under The Sun by Jasmin Larian Hekmat | Full Fashion Show in High Definition. (Widescreen - Exclusive video/1080p - Academy Museum/Los Angeles - CA) #Cultgaia #Resort24 #Losangeles
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We’ve learned how one can dress like layered-up Copenhagen girlies, coquettish Gen Z residents of the Lower East Side, and frazzled English women out of your fave early 00s movies, but now Swedish-born, London-based designer Per Götesson has teamed up with Spanish label Armand Basi to supply us with all the things we'd like to emulate the Barcelona fashion crowd. After visiting Barcelona in March, Götesson joined forces with Armand Basi to design an ungendered, collaborative capsule collection which clashes the slick lines of city’s geometric landscapes with Catalan people’s effortless, laid-back culture and magnificence.“There’s loads of pride in being Catalan here in Barcelona. I desired to channel that through the gathering, whilst also trying to the unique architecture that...
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LONDON — As clean beauty brand True Botanicals gets closer to its 10-year anniversary next yr, the brand has one thing on its mind: the U.K. market.
So, the brand launched exclusively with retailer Cult Beauty.
“We noticed that traffic to our site was from the U.K. specifically and that our bio-holistic approach to skincare was resonating,” said Hillary Peterson, founding father of True Botanicals, in an interview.
The choice to partner up with Cult Beauty was resulting from its “high end positioning” and since the location is a “trusted source” for beauty, she said.
The retailer is leaning into conscious beauty, which aligns with Peterson’s values for her brand, she noted.
“They're a digitally native brand, identical to we're, so it just made a...
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