Culture – Page 4 – Beautifaire

13 Oct

Emma Dabiri: ‘Beauty culture is a mirrored image of

Ahead of the discharge of her recent book Disobedient Bodies, we spoke to the creator about finding joy in spirituality and capitalism’s impact on women’s self-image How do our surroundings determine our relationship with our body image? Growing up Irish and Nigerian, creator and broadcaster Emma Dabiri’s concept of beauty has long been defined by Eurocentric standards and what was deemed most desirable on the time (big boobs and a thigh gap). But on a journey of self-reclamation, she has learnt that beauty isn’t a physical entity, but a way of being. In her latest book, Disobedient Bodies, the creator of Don’t Touch My Hair and What White People Can Do Next unpacks age-old...

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4 Oct

Emma Dabiri: ‘Beauty culture is a mirrored image of

by Beauty Tips

Beauty, Featured

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30 Sep

Olaplex Fights Back Against Dupe Culture With Latest Campaign

by Beautifaire101

Beauty, Featured

Olaplex Fights Back Against Dupe Culture With Latest Campaign

Olaplex is setting the record straight with its latest campaign. The campaign, which kicked off this week with the coordinated unboxing of its No. 3 bond-building treatment rebranded as “Oladupé,” means to catch the eyes of TikTok viewers. The purpose is that given Olaplex‘s myriad patents — north of 150 — the one brand that may effectively dupe Olaplex’s technology, is Olaplex. That time is made when the faux labels on Oladupé products are peeled off to disclose legitimate product. Consumers haven’t yet caught on. The TikTok hashtag #olaplexdupe has greater than 30 million views on the platform, for instance. “We're amongst essentially the most duped hair care brands,” said Olaplex chief executive officer JuE Wong. “We felt this was an opportune time...

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9 Sep

What TikTok’s confessional GRWM videos say about our culture

by Beauty Tips

Beauty, Featured

What TikTok’s confessional GRWM videos say about our culture

From sharing stories about fentanyl addictions while applying concealer to make-up routines for funerals, ‘Get Ready With Me’ videos have gotten deeply personal “Prepare with me and let’s discuss my fentanyl use,” begins a TikTok posted by model Mae Van Der Weide last month. The video, which has since been watched 4.5 million times, sees her candidly discuss her addiction, eating disorder and depression while dabbing spots of concealer on her face. Sharing deeply personal experiences like this has change into commonplace on TikTok. Whether it’s concealing tear-stained cheeks for a funeral, applying soft glam for a reunion with an ex and even touching up eyebrows before going to prison, creators are turning their...

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