The Current Realities Of Shade Inclusivity In The Beauty

23 Oct

Getty Images / Kevin Mazur Oré Otun still vividly recalls the moment she learned about Fenty Beauty’s foundation release in the autumn of 2017. “I remember begging the guy I used to be dating to take me to get it because I didn’t have a automotive. I used to be so hype,” she says. The Houston-based beauty content creator’s unbridled excitement stemmed from the shortage of representation for dark-skinned women and infrequently feeling categorically ignored by major beauty brands. Thankfully, Rihanna kept Otun, and others like her, in mind when crafting the Pro Filt’r Soft Matte Longwear Foundation. Even though it was not the primary makeup brand to release deep shades generally, Fenty did so during their first launch as a latest...

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10 Sep

Charlotte Tilbury on her latest highlighter and the present

by Beauty Tips

Beauty, Featured

The wonder mogul shares about growing up as a toddler in Ibiza, her thoughts on brands who put out products without innovation and why it’s against the law to not glow prime together with her viral Flawless Filter Is there a beauty brand with more cult products than Charlotte Tilbury? On TikTok you possibly can’t escape the Hollywood Flawless Filter, which appears to be a component of each person’s make-up routine. One is reportedly sold every 30 seconds and it’s perpetually out of stock. Pillow Talk lip liner is one other favourite, so versatile it’s worn by each Chloe Cherry in her everyday routine and Amal Clooney on her wedding day. The shade...

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26 May

Sachi Skin Sues Current State Founders in Trademark Infringement

by Beautifaire101

Beauty, Featured

Two indie beauty brands are locked in a trademark dispute. Skincare brand Sachi Skin has filed a lawsuit against Current State parent company Seemark Brands, alleging trademark infringement. In court documents filed in Latest York May 12, a grievance from Sachi Skin alleges trademark infringement, false designation of origin and federal unfair competition, and dilution by blurring and/or tarnishment, and unfair competition, amongst other allegations. Those are brought against Seemark Brands and its cofounders Emily Parr and Majeed Hemmat. Parr and Hemmat launched the brand Current State in Goal earlier this yr. It's the sister brand to the prestige skincare brand HoliFrog, which debuted in 2019 with an array of cleansers and has since expanded its offering to incorporate adjoining categories. “Defendants are selling...

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17 Jan

Meet Current State of Skin, The Skin Care Wardrobe

by Beautifaire101

Beauty, Featured

The founders of HoliFrog are leaping right into a recent channel. Emily Parr and Majeed Hemmat, the founders of skincare brand HoliFrog, are taking their situationally minded proposition to the mass market with a recent brand called Current State of Skin. It is going to debut with its own website, Goal Corp. and Whole Foods next month, and enter the U.K. in partnership with Cult Beauty in March. Parr didn’t comment on sales, but industry sources expect the brand to succeed in $8 million in revenues during its first 12 months. Prices range from $15 to $22. Parr, who began her beauty profession within the mass market, said an accessibly priced brand was all the time within the cards after establishing credibility within...

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