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Denim Tag

29 Mar

Calvin Taps Jung Kook of BTS, G-Star’s AI Denim

Calvin Klein has tapped BTS member Jung Kook as global brand ambassador for Calvin Klein Jeans and Underwear. The singer makes his debut for the brand in a recent campaign wearing Calvin Klein’s spring 2023 collections. Photographed by Park Jong Ha, the campaign spotlights him in recent styles, including the ’90s Straight denim and Body Jeans, Relaxed Fit Denim Shirt, Oversized Denim Jacket and Relaxed Fit Standard Logo Crewneck Tee. Jonathan Bottomley, global chief marketing officer of Calvin Klein, said, “We pride ourselves on identifying globally relevant talent whose cultural impact and values align with our own. Jung Kook is one in every of the world’s hottest artists; he possesses a rare ability to attach with international audiences through each his...
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20 Dec

The Godfather of Denim, Adriano Goldschmied, Takes a Page

Nearly 50 years ago, Adriano Goldschmied, a young and comparatively inexperienced denim guy, decided to launch his first premium blue jeans brand called Each day Blue. His strategy was to take his latest creation, launched in 1974, and sell it within the northern Italian ski resort of Cortina d’Ampezzo, often known as one of the fashionable and expensive ski stations in Italy where jet-setters and celebrities frolicked.  Goldschmied, who had a small store on the town, was selling his jeans for the reminiscent of what today can be $1,000. The jeans were manufactured from quality denim and well-constructed. The newly minted designer was unsure how his product would perform, but he knew he had a winner when French actress Brigitte Bardot spotted the...
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17 Sep

Hugo Boss’ Hugo Brand Introduces Denim Capsule With Replay

MOOD INDIGO: Hugo Boss’ young brand Hugo is teaming up with Italian denim specialist Replay for a capsule collection dropping Sept. 28. It’s a part of Hugo’s ambition to strengthen its denim offering because the brand builds its own voice complementing the Boss foremost line. The 2 brands are the results of essentially the most recent Hugo Boss transformation and push toward broadening their appeal amongst younger consumers. The capsule collection comprises trend-driven denim styles for men and girls combined with easy jersey pieces. Crafted entirely from organic cotton, the lads’s lineup features a denim jacket and straight-fit jeans; a denim overshirt; matching roomy pants; a garment-dyed indigo T-shirt and hoodie, in addition to a crew-neck T-shirt. The latter will bear the capsule...
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31 Aug

Bella Hadid Doubles Up on Denim for Serena Williams’

Bella Hadid attended the U.S. Open on Monday for Serena Williams’ victorious first-round match on the annual tennis tournament in Queens, Latest York. The model was seen at USTA Billie Jean King National Tennis Center within the stands, cheering for Williams and making a heart-shaped gesture together with her hands. Bella Hadid at Serena Williams’ first-round match on Day One in every of the 2022 U.S. Open at USTA Billie Jean King National Tennis Center on Aug. 29, 2022, within the Flushing neighborhood of the Queens, Latest York. GC Images Hadid wore a denim corset with a buttoned center with a cropped shirt and oversized patchwork jeans. She accessorized with heart-shaped stud earrings, gold rings and a press release necklace. Arriving at the...
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