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Deodorant Tag

17 Apr

Native Deodorant Founder to Exit P&G

by Beautifaire101
Beauty, Featured
Native Deodorant Founder to Exit P&G
The founder and chief executive officer of Native, the natural deodorant and personal-care company that Procter & Gamble paid $100 million for in 2017, is exiting the business. Moiz Ali Stephen Leek/WWD Moiz Ali, who founded the business in 2015, is leaving as of Jan. 31. The choice is mutual, Ali and P&G said, and is supposed to permit Ali to shift back into entrepreneur mode. In an internal e-mail, P&G said it “respects and supports” Ali’s departure. Since P&G acquired Native, the brand has quadrupled in size and is nearing $100 million in sales, executives said, partially by expanding its reach in brick-and-mortar retail with Goal, Walmart and Walgreens. Ali, who has invested in dozens of tech start-ups and serves as a mentor to...
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20 Jun

Antiperspirant vs. Deodorant: Dermatologists Explain the Key Differences

by Beauty Tips
Fashion, Featured
Antiperspirant vs. Deodorant: Dermatologists Explain the Key Differences
Mass vs. weight. Soda vs. pop. Antiperspirant vs. deodorant. It’s all the identical thing, right? Not quite. While we won’t get into the soda or pop debate, we are able to shed a bit light on the antiperspirant vs. deodorant debacle. (Actually, real quick: Mass is a measurement of matter, weight is gravitational force.)Back to your armpits. There may be a difference between antiperspirant and deodorant, but in the event you’ve ever gotten lost within the drug store aisles, it is probably not immediately clear. Simply put: one covers up body odor and the opposite stops sweating and body odor.You might think the selection is clear (higher to kill more birds with one stone, right?) but there’s a bit more...
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1 Apr

Arcaea Launches Ingredient Technology for Deodorant Brands – WWD

by Beautifaire101
Beauty, Featured
Arcaea Launches Ingredient Technology for Deodorant Brands – WWD
Together with her start-up Arcaea, MIT grad Jasmina Aganovic has been using biology to attempt to make the sweetness products of the long run more about individualism and consumers attending to know their bodies. Arcaea raised $78 million in Series A Funding from investors including Chanel, Givaudan and Olaplex through the COVID-19 global pandemic, and has just launched its first ingredient technology, ScentARC, which is geared toward deodorant brands. Designed to focus on specific underarm microbes, the patent-pending prebiotic technology shifts a user’s odor profile by selectively and naturally stopping production of odorous compounds without antimicrobials or masking smells. “Our mission is to make biology essentially the most desired technology in beauty,” Aganovic said. “In terms of the $25 billion deodorant...
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5 Sep

Searches for Refillable Deodorant, Perfume and Shampoo on the

by Beautifaire101
Beauty, Featured
Searches for Refillable Deodorant, Perfume and Shampoo on the
Refillables are on the rise.  In keeping with data from Spate, searches for deodorant alongside “refillable” are at a monthly volume of 12,890 within the U.S, a 32 percent year-over-year increase.  Dove is the most-searched deodorant brand alongside “refillable,” garnering over 9,300 searches per thirty days, while Secret, Old Spice and natural deodorant brand Native follow suit, albeit with significantly lower average search volumes.  Searches for refillable perfumes have seen probably the most significant year-over-year growth, increasing by 60.7 percent, with brands similar to Mugler, Boucheron and Chanel seeing probably the most traction.  More area of interest are searches for refillable razors and candles, although when the previous do appear, it is usually alongside shaving brand Schick.    Searches for refillable shampoo, soap and conditioner have...
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