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10 Nov

EXCLUSIVE: Crocs Dishes On Its Fuzz-lined Vision of Virtual

brand Crocs is flying high in the actual world and now it’s able to tackle the vacations within the virtual one, with an immersive recent shopping experience launching Wednesday until Dec. 31, the corporate told WWD in an exclusive interview. “We’re doing an actual virtual shopping experience that has five different unique themed rooms,” explained Feliz Papich, Crocs’ vp of digital product management and consumer experience. “These highlight necessary product lines and necessary innovation moments for us inside the Crocs catalog. So this type of takes this whole experience and brings it to life, so we will actually interact with the consumers.” The corporate worked with virtual retail platform Obsess on the three-month project. The primary room, essentially a landing space,...
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21 Oct

Fragrance Connoisseur Maiya Nicole Dishes Celebrities’ Favorite Scents –

Maiya Nicole Maiya Nicole While the beauty industry has an amazing concentrate on makeup, skincare, and haircare, there's another lane that usually gets the underrated treatment – fragrance. The $8.15 billion market continues to expand with brands and celebrities alike dabbling into perfumery, and one social media savvy woman from Los Angeles is breaking down its doors, educating the masses. Maiya Nicole, founding father of the net platform Black Girls Smell Good, is the fragrance connoisseur you must follow. With 53K followers on Instagram and 40.5K on Twitter, Nicole has created a community built upon her knowledge of all things beauty. ESSENCE caught the eye of her viral celebrity scents thread, dishing the secrets of our favourite superstar’s go-to perfumes, from Ari...
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14 Oct

Mielle Organics Founder Monique Rodriguez Dishes About Latest Mango

It began with a little bit of at-home experimentation from founder Monique Rodriguez and a few informative IG tutorials teaching Black women tips on how to look after their hair. Now eight years later, Mielle Organics is one in all the market’s most sought-after Black hair care brands—carrying upwards of 11 curated collections for all curly hair types and being shelved at over 100,000 retailers. Mielle Organics continues to exceed its customers’ expectations while staying true to the brand’s ethos of innovation and education. Rodriguez makes it a degree to take heed to her customers, whether keeping a detailed eye on the ever-changing trends on social media or catching up with consumers within the hair care aisle.  Monique Rodriguez says her...
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28 Sep

ESSENCE Eats Dishes with Ghetto Gastro

Essence Head to none apart from NOLA with ESSENCE host, Tamish Bates toexperience all of the incredible eats at ESSENCE Festival of Culture 2022,including the amazing guys of Ghetto Gastro. Article continues after video. On this episode of ESSENCE Eats powered by Goal, Chef Les, Chef P, and Jon Gray of Ghetto Gastro dish on how they began, got here up with their name, and serve up some red velvet waffles for the final word sundae. Plus, they're helping people throughout experience their unique mix of flavors by inspiring home cooks to get creative within the kitchen. Should you’re trying to check out a recipe or two, you’ve got to grab a replica ofGhetto Gastro Presents Black Power Kitchen. A highly visual manifesto ...
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