Disrupt Tag

PARIS — Flora, the prestige hair care brand created like skincare, takes a holistic approach, starting with scalp care. The range’s 35 clean, vegan products have formulas which might be biomimetic, gender-fluid and transgenerational. These are supposed to be utilized in various multistep treatments, created to be like facials for the hair. “That’s disrupting the market today,” said Flora founder Nikolina Kisić Mamić, a seasoned beauty executive, who has worked at corporations resembling L’Oréal and in cities like Paris, London and Latest York. “We’re positioned as biological hair science. Scalp care is the brand new hair care,” using sensorial experiences. The brand comes with the tag line “molecular skin therapy for hair.” Kisić Mamić noted that the hair segment has mostly focused on coloring,...