E.l.f – Beautifaire

19 Apr

E.l.f. Still Has Much Opportunity for Growth, Say Analysts

Market jitters over E.l.f. Beauty have been overblown, in accordance with analysts. The mass beauty company’s shares fell almost 12 percent Wednesday, its biggest one-day fall since October, after Ulta Beauty CEO Dave Kimbell warned that demand for beauty usually had slowed by greater than he had anticipated. Other beauty firms, including the Estée Lauder Cos. and Coty Inc., also saw shares slide by 4 and 6 percent respectively. Ulta, meanwhile, dropped 15 percent. But in a note, Anna Lizzul, a research analyst at Bank of America, described E.l.f.’s share price slide as each “overblown” and “overdone.” She pointed to the indisputable fact that while Kimbell said the slowdown was across segments and costs during a Wednesday appearance at a J.P. Morgan conference...

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8 Feb

Gina Torres’ Super Bowl Industrial With e.l.f. Cosmetics Is

by Beauty Tips

Makeup, Featured

Gina Torres’ Super Bowl Industrial With e.l.f. Cosmetics Is

courtesy of e.l.f. Cosmetics If there’s one thing obviously, Gina Torres understands that beauty and football are a natural combination. That said, the Suits star is ready to look in an e.l.f. Cosmetics industrial throughout the Super Bowl this Sunday. The spot will feature a segment called “Judge Beauty,” which takes place in e.l.f. Court (a courtroom that deals with makeup-related crimes on the eyes, lips, and face, in fact!) And what’s much more exciting, “you’re going to be reunited with a few of your favorite characters if you happen to’re a Suits fan,” as Torres tells ESSENCE. Rick Hoffman, for instance, sues Torres for misusing company funds to purchase overpriced makeup. Naturally, Judge Judy finds Torres guilty and sentences her to...

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29 Jan

Inside E.l.f. Beauty’s Oversized Growth

by Beautifaire101

Beauty, Featured

E.l.f. Beauty turned in probably the greatest performances of a publicly traded company in 2022, but for those who think chairman and chief executive officer Tarang Amin has all the answers on the subject of navigating an enterprise through a rapidly transforming and really volatile business landscape, you’d be mistaken. He’s got all the questions. For Amin, who has been leading the corporate for the past nine years and notched his sixteenth consecutive quarter of growth earlier this 12 months, who oversaw a 78 percent increase in share price in 2022 (versus a 19 percent decline for the S+P 500) and an expected 38-39 percent sales increase to $545 million for FY 2023, curiosity is the important thing to E.l.f.’s oversized success. Ask...

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6 Jan

Mass Market Executives from Ulta, L’Oréal, E.l.f. Bullish on

by Beautifaire101

Beauty, Featured

Mass Market Executives from Ulta, L’Oréal, E.l.f. Bullish on

Macroeconomic concerns aren't any match for beauty’s mass market. Retailers, brand executives and analysts are anticipating an enormous 12 months ahead for the channel. Along with makeup — which began to rebound last 12 months — being fully back, mass market retailers have found latest ways to distinguish, making themselves able to capitalize on any trade-down amid an uncertain economic backdrop. Beauty manufacturers are also spotting growth across all of the categories through which they play. “The mass market is in a extremely interesting place,” said Wendy Liebmann, retail analyst and chief executive officer of WSL Strategic Retail, noting that while a recessionary environment will definitely affect consumer spend, brands and retailers stand to learn — so long as they've the fitting strategies...

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