E.l.f – Page 2 – Beautifaire

27 Oct

E.l.f. Cosmetics Steps Up in Italy With Physical Rollout

MILAN — The word “community” popped up often in a conversation with E.l.f.’s chief marketing officer Kory Marchisotto, who touched down here as the sweetness label is expanding its footprint in Italy with the assistance of Douglas. After launching online on the retailer’s platform a couple of years ago, the brand is extending its presence within the country with a physical rollout at 105 stores of the chain’s network. The move was sparked directly by the strong demand from consumers. “It was time for us to offer the community what they were asking for,” said Marchisotto. “At first there was numerous the community that was asking for E.l.f. so we said: ‘OK, let’s put it online.’ E.l.f. is digital native, so for us...

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21 Sep

E.l.f. Skin Pledges $50,000 to Billie Jean King Leadership

by Beautifaire101

Beauty, Featured

E.l.f. Skin Pledges ,000 to Billie Jean King Leadership

In honor of the fiftieth anniversary of Billie Jean King’s milestone “Battle of the Sexes” win over former number-one tennis player Bobby Riggs, E.l.f. Skin is donating $50,000 to the Billie Jean King Leadership Initiative. Established by King and fellow tennis player Ilana Kloss in 2014, the nonprofit goals to advertise inclusivity and equal pay across the workforce. “Billie Jean King has spent her life championing women and impacting positive change,” said Patrick O’Keefe, vp of integrated marketing communications at E.l.f. Beauty. In 1973, King formed the Women’s Tennis Association and won equal prize money for female tennis players on the U.S. Open. Shortly after, other major tennis tournaments followed suit. “[E.l.f.] has a vision to force multiply with like-minded disruptors...

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30 Aug

E.l.f. Beauty Acquires Naturium for $355 Million – WWD

by Beautifaire101

Beauty, Featured

E.l.f. Beauty Acquires Naturium for 5 Million – WWD

After 18 consecutive quarters of growth amongst its brands, E.l.f. Beauty is expanding its portfolio. The parent company of E.l.f. Cosmetics, W3ll People and Keys Soulcare has signed an agreement to accumulate Naturium for $355 million, it revealed Tuesday. It’s a part of a broader strategy to present the corporate cachet in skin, which could comprise 18 percent of retail sales after the sale is accomplished, which is predicted to shut around Sept. 30. Naturium is sold at Goal, Amazon and Naturium.com, amongst other partners globally. It boasts a mean price of $18 per product, which include its hero body wash, vitamin C complex serum and moisturizer with SPF 50. The acquisition confirms an earlier WWD report that Naturium was mulling deal options....

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29 Aug

E.L.F. Beauty Will Acquire TikTok-Viral Brand Naturium for $355

by Beauty Tips

Beauty

All products featured on Allure are independently chosen by our editors. Nonetheless, whenever you buy something through our retail links, we may earn an affiliate commission.Nature’s body washes flooded TikTok in late 2022 as folks rushed to their local Targets or computers to get their hands on its viral The Glow Getter Multi-Oil Hydrating Body Wash and The Smoother Glycolic Acid Exfoliating Body Wash. The skin- and body-care brand can be known for its other best-sellers, Vitamin C Complex Serum and Dew-Glow Moisturizer SPF 50. After making such big waves in such a brief period of time, the brand will likely be joining Well People and Keys Soulcare under the E.L.F. Beauty umbrella; the parent company announced on August 29...

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