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30 Apr

Kory Marchisotto’s Philosophy on Digital Innovation at E.l.f. Beauty

Kory Marchisotto’s Philosophy on Digital Innovation at E.l.f. Beauty
Kory Marchisotto is not any stranger to being first. The chief marketing officer of E.l.f. Beauty and president of Keys Soulcare, who first brought the brand on then-fledgling TikTok and whipped up the brand’s viral Jennifer Coolidge industrial for the Super Bowl in a mere three weeks, likes to be first to any space. It’s what she calls “moving on the speed of culture.” When she has an idea, “Don’t do it in six months, or nine months, or 12 months from now when all of the KPIs are perfect and buttoned up,” she said. “Do it now. Jump within the deep end of the pool, and begin swimming.” That’s a very important tenet of her roadmap to success: starting with getting ingrained...
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1 Feb

E.l.f. Beauty Raises Full-year Forecast as Sales Surge –

E.l.f. Beauty Raises Full-year Forecast as Sales Surge –
E.l.f. Beauty ended last 12 months with a bang, ringing in its sixteenth consecutive quarter of sales growth and enabling it to once more raise its full-year outlook. While the U.S.’s uncertain economic backdrop could also be weighing on some, especially within the prestige sector, the Oakland, California-based mass beauty company saw double-digit sales growth across all key categories. Net sales gained 49 percent year-over-year to hit $146.5 million in E.l.f.’s third quarter ending Dec. 31. Analysts polled by Factset had forecast sales of $137 million. Because of this, E.l.f. updated its outlook for fiscal 2023 to reflect an expected 38 to 39 percent year-over-year increase in net sales, as in comparison with an expected 22 to 24 percent year-over-year increase previously. Net income...
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