While loungewear and minimalism trends seemed in every single place through the pandemic, a latest trend from the opposite end of the spectrum is gaining traction: maximalism. Followers look to daring colours, mixed prints and couture-like elements to provide themselves mood boosts during otherwise dreary times.
The trend is supported by maximalist influencers, who share photos and videos of their eccentric looks — think creating an outfit entirely out of newspapers — on Instagram and TikTok. Their content has gained the eye of fashion brands, including Coach, H&M and Collina Strada, and other corporations which might be trying to partner with the creators.
Here, 4 fashion maximalist influencers talk in regards to the phenomenon — giving insight into their very own style,...
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