Erborian Tag

L’Occitane International is soaring through the social media ranks. In line with CreatorIQ, the Hong Kong-listed French skincare company owns the three fastest-growing skincare brands by earned media value — Sol de Janeiro, Erborian and L’Occitane en Provence — which have seen respective year-over-year EMV growth of 144 percent, 156 percent and 628 percent, respectively. L’Occitane-owned Elemis has seen a 132 percent increase within the metric, earning it the number-three spot by total EMV within the skincare category — up five spots from 2022. The 4 brands’ EMV growth outpaces that of the skincare category at large, which grew 45 percent through the first half of 2023 versus the primary half of 2022. “What L’Occitane does well is giving creators...