Estée Lauder Taps Shuting Qiu For Floral-Inspired Collaboration

23 Feb

Estée Lauder Cos. has unveiled a limited-edition makeup collection with Chinese dressmaker Shuting Qiu that features Qiu’s signature vibrant floral motifs alongside other traditional Chinese elements. The four-piece collection highlights Qiu’s “modern romantic” aesthetic, expressed through vibrant florals that clash with linear prints in shiny colours. Estée Lauder said the gathering, which was inspired by classic Chinese art — be it a poem, a brocade pattern, or classic silk designs — is ultimately a celebration of “the duality of the Chinese woman.” “The gathering referenced traditional Chinese tapestry combined with my very own design language to bring out the characteristics of the Shuting Qiu woman, who's daring yet soft, powerful yet romantic, strong yet cheerful,” said Qiu. “I had a whole lot of creative...

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2 Feb

Frédéric Malle Reinvents Five Beloved Estée Lauder Fragrances for

by Beauty Tips

Beauty

The 12 months is 1953. A 27-year-old Queen Elizabeth II is crowned. The Oscars are broadcast on television for the primary time. And a shower oil called Youth-Dew is dropped at market by a budding beauty entrepreneur named Estée Lauder.The remaining of the story goes somewhat something like this: While most ladies only wore perfume on special occasions, they began going through bottles and bottles of the jasmine- and patchouli-spiked bath oil because they loved its lingering scent. This sparked a shift in consumer behavior, and shortly enough, a spritz of perfume was considered a part of a lady’s on a regular basis beauty routine. Following the success of Youth-Dew (which eventually spawned a fragrance spray by the identical name),...

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20 Dec

Estée Lauder Plunges Into the Metaverse – WWD

by Beautifaire101

Beauty, Featured

One in every of prestige beauty‘s biggest heritage players has set its sights on the metaverse. Estée Lauder, because the exclusive beauty brand partner of Decentraland’s Metaverse Fashion Week, is debuting its first NFT. Inspired by its hero product, Advanced Night Repair, the brand will probably be awarding as much as 10,000 of them complementarily in the course of the fashion event, which runs from Thursday to March 28. Users will have the ability to go inside Advanced Night Repair‘s brown apothecary bottle to receive the wearable NFT, which supplies users’ avatars a “glowing, radiant look,” in keeping with an announcement from the brand. The NFTs are free and were designed by virtual creator Alex Box. The trouble “marks a pivotal point for...

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7 Dec

The Estée Lauder Cos. Launches App to Help Visually

by Beautifaire101

Beauty, Featured

LONDON — The Estée Lauder Cos. U.K. and Ireland has pulled AR and AI out of gaming and the metaverse to resolve real-world challenges by making a mobile app aimed toward helping visually impaired people apply makeup. The Voice-Enabled Makeup Assistant app desires to help customers apply cosmetics easily and confidently and enable “further self-expression and self-empowerment through their relationship with makeup,” the corporate said Wednesday. Lauder said the app’s “smart mirror” technology is driven by its AR and AI capabilities, and was developed using machine learning. The corporate said it developed the app “while connecting with visually impaired consumers who expressed the necessity for technology that may empower them with more independence to use their makeup with confidence.” VMA uses voice instruction technologies...

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