Exclusive – Page 31 – Beautifaire

15 Apr

EXCLUSIVE: Lionel Messi Features Solo in Recent Louis Vuitton Campaign

There could only be one winner. Following his viral Louis Vuitton campaign with Cristiano Ronaldo last November, Lionel Messi has returned solo for a second commercial for the French luxury brand. While the primary image unveiled showed the world’s two leading soccer players deadlocked in a game of chess inspired by a match that famously led to a draw, the World Cup subsequently designated Messi because the winner as he led Argentina to victory for the primary time since 1986. The Paris Saint-Germain player was photographed by Glen Luchford for the “Horizons Never End” campaign, wherein he poses in an airport setting alongside Vuitton’s Horizon suitcase designed by Marc Newson. The primary chapter breaks internationally in print and on Louis Vuitton social channels...

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14 Apr

EXCLUSIVE: Lanvin, Bruno Sialelli to Part Ways

by Beauty Tips

Fashion, Featured

EXCLUSIVE: Lanvin, Bruno Sialelli to Part Ways

Bruno Sialelli, creative director of Lanvin, is to part ways with the French house because it adopts a latest creative configuration accentuating leather goods and accessories — plus special projects, WWD has learned. It is known Lanvin staffers were informed Friday that Sialelli can be leaving the brand after 4 years within the role, and that the home would establish Lanvin Lab and invite proven and rising international talents for “creative partnerships.” The primary guest talent is to be revealed in the approaching weeks. It is known the “lab” will incubate latest ideas and ideas for the home alongside its primary product lines. Lanvin is assembling a creative team and “industrial support” for leather goods and accessories, which today account for greater...

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14 Apr

EXCLUSIVE: Ami Recreates Montmartre on Gaming Platform Zepeto

by Beauty Tips

Fashion, Featured

EXCLUSIVE: Ami Recreates Montmartre on Gaming Platform Zepeto

PARIS — Fancy a stroll around Montmartre, without crowds, strikes or demonstrations? Then head over to social gaming app Zepeto, where French label Ami is launching its recreation of the picturesque neighborhood, right all the way down to the cobblestones, sketch artists and picturesque cafés, on Friday. After an augmented reality Easter egg hunt last 12 months and an nonfungible-token collaboration with British Olympian Tom Daley, this marks Ami’s third foray into the metaverse and the primary time the brand is digitizing its clothes into wearables. “A visit to Montmartre, with Ami” was a option to “proceed on a path of transmission of values, know-how, architecture, the Parisian lifestyle around the globe,” said Ami’s chief executive officer Nicolas Santi-Weil. Zepeto’s considerable reach was...

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13 Apr

EXCLUSIVE: Saint Laurent Creates Film Production Subsidiary

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Fashion, Featured

EXCLUSIVE: Saint Laurent Creates Film Production Subsidiary

Taking its penchant for film to a recent zenith, Saint Laurent has established a subsidiary dedicated to the full-fledged production of flicks, WWD has learned. Saint Laurent Productions will make its debut on the Cannes Film Festival next month with two shorts among the many official selection: “Strange Way of Life” by Pedro Almodóvar, and one other to be announced at a later date. The Kering-owned fashion home is billing itself as the primary to establish a registered subsidiary to supply movies, fairly than merely funding them — or dressing its stars. While Saint Laurent-produced movies are sure to bring additional visibility to the brand and its aesthetic, they won’t be so-called “fashion movies” and it is known the subsidiary’s intention is to...

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