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Experiences Tag

3 Jun

Fresh, Clinique and Maria Nila Are Bringing Pop-up Experiences

by Beautifaire101
Beauty, Featured
This weekend, Clinique will wrap its “Protect Your Glow” campaign in Latest York City’s SoHo, the ultimate stop of the brand’s Hydration Pop-up tour. The campaign kicked off in April with the brand’s Coachella pop-up, and has since made pit stops in Los Angeles, Chicago, and hosted off-campus pool parties at The University of Florida, Gainesville, and Arizona State University. “[‘Protect Your Glow’] has been our largest activation in a minimum of the last 10 years or so,” said Beth Guastella, senior vp and general manager at Clinique, adding the initiative has been key in driving brand awareness amongst Gen Z and Millennial consumers. On the Hydration Station, which shall be parked at Lafayette and Prince Street, visitors will find a way...
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14 Dec

Discovery Global Brands and Experiences Reveals Latest Team

by Beautifaire101
Beauty, Featured
Discovery Global Brands and Experiences Reveals
Discovery Global Brands and Experiences Reveals Discovery Global Brands and Experiences Reveals A recent global leadership team has been established for Warner Bros. Discovery Global Brands and Experiences’ consumer products business, formalizing the mixing between the 2 legacy divisions: Warner Bros. Consumer Products and Discovery Consumer Products. GBE encompasses the Global Consumer Products and Themed Entertainment businesses and the corporate’s franchise development and brand management, including “Harry Potter” and DC. The newly combined global consumer products division will extend the corporate’s portfolio of brands and franchises from Warner Bros.’ film, TV, animation and games studios, HBO, Discovery, DC, Cartoon Network, HGTV, Eurosport, Adult Swim, amongst others, into the lives of fans across the globe and can complement the Global Brands and Experience’s Franchise Development’s...
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8 Nov

How AR Creates Extraordinary Experiences for Shoppers

by Beautifaire101
Beauty, Featured
As Global Director of Arcadia, the AR Creative Studio at Snap Inc. based in Recent York, Resh Sidhu manages a team of augmented reality (AR) pioneers who've helped make the platform the highest one for sharing shopping moments. With over 250 million users who engage Snapchat with AR every day, Snapchat is vital to creating shopping experiences more relevant and fascinating for consumers — especially younger demographic cohorts comparable to Gen Z. For fashion and sweetness brands that leverage the technology, the outcomes are startling. For instance, in a Christian Dior Couture sneaker try-on campaign, the brand successfully drove sales to its website. And overall, their campaign, which included AR lenses and Snap Ads, drove a return on ad spend that far...
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3 Nov

LA3C Festival Publicizes Immersive Experiences Featuring Fashion Events, Movie

by Beautifaire101
Beauty, Featured
Penske Media Corporation‘s first-ever culture and creativity festival LA3C announced today its roster of activations happening Dec. 10 to 11 at Los Angeles Historic State Park. For VIP ticket holders, the two-day festival includes a spread of exclusive events, including: Deadline Contenders Film: The Final Round event, and IndieWire, Shorts TV and National Geographic Documentary Movies Present: A Short Film Showcase.  As well as, VIP ticket holders may have priority access to RSVP for The Hollywood Reporter’s “An Afternoon With Robert Downey Jr.,” an exclusive screening event for “Sr.,” the Netflix documentary about Robert Downey Sr., followed by a live question-and-answer session with Robert Downey Jr. and his wife and producing partner Susan Downey, and Variety Music for Screens, featuring Cate Blanchett and more power players. All ticket holders can take part...
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