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14 Dec

Discovery Global Brands and Experiences Reveals Latest Team

Discovery Global Brands and Experiences Reveals

Discovery Global Brands and Experiences Reveals

Discovery Global Brands and Experiences Reveals A recent global leadership team has been established for Warner Bros. Discovery Global Brands and Experiences’ consumer products business, formalizing the mixing between the 2 legacy divisions: Warner Bros. Consumer Products and Discovery Consumer Products.

GBE encompasses the Global Consumer Products and Themed Entertainment businesses and the corporate’s franchise development and brand management, including “Harry Potter” and DC.

The newly combined global consumer products division will extend the corporate’s portfolio of brands and franchises from Warner Bros.’ film, TV, animation and games studios, HBO, Discovery,

DC, Cartoon Network, HGTV, Eurosport, Adult Swim, amongst others, into the lives of fans across the globe and can complement the Global Brands and Experience’s Franchise Development’s efforts to maximize long-term consumer engagement with the corporate’s major franchises.

The changes were revealed by Pam Lifford, president of Warner Bros. Discovery Global brands, Franchises and Experiences, to whom the leaders report.

“The team of best-in-class leaders brings years of experience of their respective areas and the realignment will lead to a robust deal with our key growth areas, will further maximize our global relationships, streamline communication with global partners operating, and most significantly — bring brand recent, integrated and dynamic ways to have interaction fans world wide with our characters and stories.”

Under Lifford, the brand new global industrial team includes Julian Moon, head of EMEA Consumer Products, will even head APAC Consumer Products. He is predicated in London and has extensive experience maximizing the potential of key brands and franchises to create best-in-class products and programs with licensees, retailers and partners.

Robert Oberschelp will now head North America Consumer Products. He’ll proceed to oversee global brand product, franchise management and marketing. His newly combined team now supports all of North America, including a retail-facing category team that consists of Carolann Dunn, a veteran of Discovery Consumer Products,

who now leads a recent category role for the region overseeing home, food, health and sweetness; Jessica Elliot will assume a recent role leading fashion, footwear and accessories, broadening her previous role in brand product, and Catherine Bachmaier, who will proceed to guide toys and licensed publishing.

As well as, Preston Lewis will proceed as head of LATAM Consumer Products, and will even lead retail strategy and major retailer relationships for all of The Americas, partnering with Overschelp in North America. Further, Samantha Bushy will transition fullti me to go of world e-commerce,

bringing her digital experience to construct out the robust direct-to-consumer e-commerce experience worldwide. She was previously with Apple, where she was head of e-commerce, global marketplaces, WW Digital Channel.

Peter van Roden will proceed to guide Global Themed Entertainment, which deals within the creation, development and licensing of location-based entertainment, live events, exhibits and theme park experiences based on the most important franchises, stories and characters from Warner Bros.’ film, TV, animation and games studios, HBO, Discovery, DC, Cartoon Network and others. The legacy-Discovery experiences group will now be a part of this group.

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