Louis Vuitton Scores
KEEPING SCORE: Louis Vuitton’s brand campaign featuring Cristiano Ronaldo and Lionel Messi is scoring big online.
Because the two soccer stars posted the image showing them playing a game of chess on Saturday, the French luxury house’s campaign has gone viral, racking up a combined 72 million likes on Instagram: 38 million on Ronaldo’s account, 29 million on Messi’s, and greater than five million on the Vuitton account.
Within the wake of the ad, Ronaldo became the primary person to pass 500 million followers on Instagram. Messi is the second most-followed person with 377 million. Although Ronaldo’s post has yet to beat the world record for the most-liked online post, which is held by @world_record_egg’s picture of an egg with...
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