LONDON — Luxury retail has turn out to be all concerning the 3 percent of consumers who're driving double-digit sales, with physical stores and digital players doing every part possible to cater to the exclusive cohort.
On Wednesday, Net-a-porter’s market director Libby Page laid bare the retailer’s priorities in the course of the fall 2023 seasonal trends presentation. She also echoed the words of competitors including Mytheresa and Neiman Marcus.
Page said the team at Net has “one essential objective: engage our EICs. These extremely vital customers — VIPs in case you prefer — are our highest spending customers. They're loyal, and so they love fashion. And while they only make up 3 percent of our customer base, they account for over...
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