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10 Nov

Anastasia Beverly Hills Sponsors Formula 4 Racing Driver Bianca

Anastasia Beverly Hills Sponsors Formula 4 Racing Driver Bianca
Anastasia Beverly Hills has tapped Filipina motorsport star Bianca Bustamante as its first athlete ambassador. The 18-year-old racing driver and F1 academy alum will rep the brand as she makes her Macau Grand Prix Formula 4 debut on Nov. 11 and 12, creating pre-race “Get Ready With Me” content using its bestselling products and sporting the brand’s logo on the nose of her #19 Formula 4 automotive. For longtime makeup lover Bustamante, the partnership marks a stride toward breaking down barriers for ladies in motorsport, who, based on More Than Equal, comprise just 10 percent of the game’s athletes across all categories of competition. “For a girl-owned brand to support a girl in a male-dominated sport is large,” said Bustamante,...
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25 Jun

Liquid I.V. Is Launching a Sugar-free Formula – WWD

Liquid I.V. Is Launching a Sugar-free Formula – WWD
Liquid I.V. goes sugar-free ahead of World Hydration Day on Friday.  The corporate, which was acquired by Unilever in 2020, is best known for its Hydration Multiplier powders. Nevertheless, as with many supplements, consumers were concerned in regards to the product’s sugar content. In response to the brand, a sugar-free formula was the number-one request from consumers.  “That is the largest launch that we’ve had probably since our core Hydration Multiplier got here out on the inception of the corporate,” said Stacey Andrade-Wells, vp of selling at Liquid I.V. “Consumers have been asking us for sugar-free for years… Market trends are pointing towards a growing sugar-free market.” In response, the brand is launching its Sugar-Free Hydration Multiplier, $25, in its classic Lemon-Lime flavor,...
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25 Dec

This R+Co Dry Shampoo Is the Most Unique Formula

This R+Co Dry Shampoo Is the Most Unique Formula
In the event you're one among those individuals who get up with beautiful, TV-show-character hair every morning — congratulations. Seriously, I envy you. My hair needs a little bit TLC very first thing within the morning, so once I get up it's straight to the sink to refresh my curls with some water after which a little bit dry shampoo to repair my oily roots. For years I have been dedicated to the classic spray formulation, but R+Co Bleu Vapor Lotion to Powder Dry Shampoo may be my recent object of affection.Courtesy of brand nameR+Co's Vapor Lotion to Powder Dry Shampoo is a component of the brand's blue linea capsule collection of progressive, luxurious styling products. It caught my eye when...
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19 Nov

Formula Fig to Open Within the U.S. – WWD

Formula Fig to Open Within the U.S. – WWD
TORONTO — Ever since its launch in Vancouver in 2019, the experiential skin bar often known as Formula Fig has been shaking up the industry, democratizing the way in which extraordinary consumers can access reasonably priced, tech-led skin-rejuvenation procedures and coverings that were once primarily accessible only by the affluent. “Everyone on Planet Earth has skin. That’s why we're great believers in accessibility, affordability and in modernizing the way in which facial treatments are delivered to as many individuals as possible,” said JJ Walsh, who together with Anita Chan created the service-meets-retail concept whose goal is to deliver results-driven medical aesthetics with in an elevated environment. Inside Formula Fig’s skincare bar. Kiara Schwartz/Courtesy of Formula Fig Their final result, as Walsh said, “looks and...
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