Fragrance – Page 19 – Beautifaire

24 Dec

FKA twigs’ latest fragrance brings together the virgin and

To arrange Jesus’s body on the day of his burial, Mary Magdalene anointed his feet with spikenard oil. The prized oil was an expensive luxury in those days, and the act caused shock and outrage. “Everyone said ‘she’s mad, we knew that she was mad, she’s pouring all this money, this really expensive, luxurious substance throughout Jesus’s feet, she’s clearly a crazy woman,’” says FKA twigs. “So she took down her hair and he or she began mopping up the drops of spikenard that were falling off Jesus’s feet along with her hair.” Spikenard, together with other herbs and oils utilized by Mary Magdalene to heal people, makes up the juice of twigs’...

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21 Dec

Lacoste And Interparfums Ink Fragrance Licensing Deal – WWD

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Fashion, Featured

Lacoste And Interparfums Ink Fragrance Licensing Deal – WWD

PARIS – Lacoste announced Wednesday that it had signed a 15-year worldwide licensing agreement with Interparfums SA. Under the brand new deal that covers all perfumes and cosmetic lines, Interparfums might be tasked with the creation, development, production and marketing of Lacoste products each in selective distribution and the French sports brand’s retail network. The deal will come into effect on Jan. 1, 2024, after wrapping up Lacoste’s existing relationship with Coty, which can end in 2023 as previously reported. The launch of a latest Lacoste perfume line is slated for 2024. “Interparfums’ proven know-how and creativity might be key assets to proceed the event of our fragrance category, which plays a major role in Lacoste’s repute,” said Lacoste president Thierry Guibert in an...

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21 Dec

Coty Sells Lacoste Fragrance License Back to Lacoste –

by Beautifaire101

Beauty, Featured

Coty Sells Lacoste Fragrance License Back to Lacoste –

It’s a case of 1 out, one in for Coty’s fragrance offering. Coty has sold its Lacoste fragrance license back to Lacoste by mutual agreement for an undisclosed sum, and individually, renewed its license with Hugo Boss. Coty had managed Lacoste’s fragrances for the past six years and stressed that in its tenure, Lacoste men’s fragrances have secured a premium positioning out there, with two award-winning pillars, L’Homme and Match Point, multiple innovations, and a 17-place improvement in French market rankings. Thierry Guibert, Lacoste president, said: “We're very appreciative of Coty’s support throughout our partnership. With Coty, Lacoste has taken a vital step in the event of its fragrance lines. It's now time for the brand to renew its approach to proceed its...

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17 Dec

How 5 Sens Makes Clean Fragrance Inexpensive – WWD

by Beauty Tips

Fashion, Featured

How 5 Sens Makes Clean Fragrance Inexpensive – WWD

Divya Gugnani is dipping her toes into fragrance with a latest brand. The investor and serial entrepreneur — she also cofounded Wander Beauty — has developed a latest brand of fragrances called 5 Sens. Based on the thought of democratizing luxury fragrance collections, the eaux de parfums are priced at $65 for 30-ml. Each is available in a 10-ml travel size as well, priced at $29. It launches this month direct-to-consumer on the brand’s website. From her purview across different sectors of the industry, Gugnani posited that fragrance was the last remaining category in beauty ripe for a shake-up. “The beauty market has been disrupted in hair, in skin, in color. Fragrance hasn’t been disrupted — it's dominated by luxury fashion houses...

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