Fragrance – Page 2 – Beautifaire

12 Jun

Natural Nice Fragrance Purveyor Pour le Monde Lands on

Pour le Monde is pioneering a path for the mainstreaming of natural perfumes by launching on macys.com. In a sea of fragrances full of dazzling designer and celebrity names, the brand’s three offerings certified by the Natural Products Association — Envision, Empower and Together — provide alternatives for wellness-minded shoppers. Priced at $82 each, they avoid petrochemicals, phthalates, artificial dyes and artificial fragrance compounds in favor of pure essential oils and isolates, grain alcohol and distilled water. “We're one in every of the one clean fragrance brands doing what we're doing, but we want retail partners to quote-unquote get it, and that’s what Macy’s did. They honestly understand what Pour le Monde is all about, and the way it might bring unique customers to...

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13 May

Cher Plots Fragrance Launch, Talks Emojis, Retirement

by Beautifaire101

Beauty, Featured

Cher Plots Fragrance Launch, Talks Emojis, Retirement

Cher is enthusiastic about emojis. Asked about them, her voice lights up. “I started off with emojis because I’m dyslexic.…I also think, and that is what I believe is the genius of emoji, is emoji are like hieroglyphs,” Cher said. “With one picture you may express more because you may see the expression, or after I’m saying something concerning the one who will remain nameless and I would like to say something that is just not nice but in a way that I can explain it, I’ll just throw those peanuts — and it’s like you understand that what I’m saying is, ‘He’s nuts,'” Cher said. She’s similarly excited by the prospect of talking about fragrance, her latest project, and the explanation she...

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10 May

Heritage Brands Launching Latest Fragrance Pillars

by Beautifaire101

Beauty, Featured

Heritage Brands Launching Latest Fragrance Pillars

Mugler Aura Of Note: Twenty-six years after launching its first fragrance, Angel, Mugler is adding a 3rd pillar to its lineup: Aura. This floriental scent is supposed to represent the changing image of Mugler, which dropped the “Thierry” from its name in 2016, to draw a younger consumer. “We would have liked to launch a fragrance that talked to this woman who lives in such a busy world and digital landscape,” said Amy Braden, vp of promoting for the Clarins Fragrance Group. “We felt that by launching Aura we'd have a fragrance that actually is about her and all that she embodies.” Mugler is pushing a big digital strategy for Aura and likewise is partnering with Live Nation’s Electric Daisy Carnival in...

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18 Apr

Frédéric Malle Is Leaving His Fragrance Brand

by Beautifaire101

Beauty, Featured

PARIS — Frédéric Malle is poised to depart his eponymous area of interest fragrance brand, Editions de Parfums Frédéric Malle. “A number of words to let you recognize that today is a very important step in my life and within the lifetime of Editions de Parfums Frédéric Malle, as I even have decided to part ways with the corporate at the tip of June,” Malle said in a press release. “Twenty-five years ago, I began working on Editions de Parfums in an try and create a direct link between the most effective perfumers within the industry and probably the most demanding public,” he continued. “In doing so, I created a platform where noses could express themselves fully and be so pleased with their...

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