Fragrance – Page 20 – Beautifaire

17 Dec

How 5 Sens Makes Clean Fragrance Inexpensive – WWD

Divya Gugnani is dipping her toes into fragrance with a latest brand. The investor and serial entrepreneur — she also cofounded Wander Beauty — has developed a latest brand of fragrances called 5 Sens. Based on the thought of democratizing luxury fragrance collections, the eaux de parfums are priced at $65 for 30-ml. Each is available in a 10-ml travel size as well, priced at $29. It launches this month direct-to-consumer on the brand’s website. From her purview across different sectors of the industry, Gugnani posited that fragrance was the last remaining category in beauty ripe for a shake-up. “The beauty market has been disrupted in hair, in skin, in color. Fragrance hasn’t been disrupted — it's dominated by luxury fashion houses...

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16 Dec

Prestige Fragrance Sales Grow 4 Percent Because of Holiday

by Beautifaire101

Beauty, Featured

Prestige Fragrance Sales Grow 4 Percent Because of Holiday

Fragrance sales, which have been swelling because the pandemic began, are getting an added lift from holiday shopping season. In line with The NPD Group, fragrance sales grew 4 percent from Oct. 4 through Dec. 2. The rise is due partly to climbing price averages and fewer discounts, in addition to consumers choosing higher-priced offerings — a prevailing trend this 12 months. “Fragrance sales reached recent heights following the pandemic, and it’s particularly impressive that the market is maintaining this elevated level reasonably than softening, which is usually the case after such an unprecedented performance,” Larissa Jensen, beauty industry adviser at NPD, said in an announcement. Brick-and-mortar fragrance sales far outpaced the category’s performance in the net channel, comprising 70 percent...

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14 Dec

Inside Chanel’s Latest Fragrance Exhibit in Paris – WWD

by Beautifaire101

Beauty, Featured

Inside Chanel’s Latest Fragrance Exhibit in Paris PARIS — Chanel’s latest exhibition plays along with your senses. Inside Chanel’s Latest Fragrance Exhibit in Paris Dedicated to the brand’s fragrances, it’s a circus of scent and couture, complete with a ringmaster at the doorway to Paris’ Grand Palais Éphémère museum and magicians doing card tricks. “Le Grand Numéro de Chanel,” which opens to the general public Thursday, is a tribute to the home’s most famous fragrance, in addition to its newer library of scents, through a maze of rooms. The exhibit is centered around a carousel draped with twinkling lights, swinging stars, iconic camellia blooms and double Cs. Dancers make their moves around a circular stage partnered with giant bottles of perfume, with curtains that...

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11 Dec

Leon Bridges Reimagines ‘Blue Mesas’ as Fragrance – WWD

by Beautifaire101

Beauty, Featured

Leon Bridges Reimagines ‘Blue Mesas’ as Fragrance – WWD

Reflecting on the fragrances he developed with Salt & Stone, Leon Bridges — the Grammy award-winning singer-songwriter and producer — said they were the embodiment of his song “Blue Mesas.” Leon Bridges x Salt & Stone JUSTIN CHUNG “Which is about just sort of being isolated, feeling isolated within the midst of those who love you,” he continued in a phone interview. He named the limited-edition collection after the title and the road consists of a body wash, deodorant and candle. The body wash ($36), a bestseller for the Los Angeles-based skincare brand, has notes of black rose, lily, spiced cloves, mahogany, vetiver, santal and amber. The deodorant ($20) uses the identical scent, freed from aluminum, alcohol and parabens. Each are cruelty-free and vegan,...

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