LONDON — “Don’t get so emotional” isn’t a phrase within the Charlotte Tilbury playbook.
As a substitute, the celebrity makeup artist and entrepreneur is preparing to fire up all styles of emotions, vibrations, actions and reactions with a recent collection of six scents developed with IFF’s proprietary technology.
The gathering of neuroscents is the culmination of Tilbury’s long-held desire to create mood-enhancing fragrances to empower customers in the identical way that she believes good makeup or skincare can.
The introduction is an enormous one for Charlotte Tilbury, which launched in 2013 and is aiming to turn out to be a 1 billion-euro makeup, skincare and fragrance business.
The corporate said that entering the fragrance category will supercharge its ambitions to turn out to...
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