Glossier Dives Deeper Into Complexion With Latest Foundation Launch

31 Jul

Glossier is expanding its complexion offering. Fresh from its debut at Sephora, the Emily Weiss-founded beauty brand is launching Stretch Fluid Foundation, $34, constructing off of the recognition of its Stretch Balm Concealer, released in 2016. “We’ve heard loud and clear that our community were hoping for a foundation product that met and hopefully exceeded the bar of this Stretch concealer program,” said Kyle Leahy, chief executive officer of Glossier. “It’s in lots of regards an important, most outstanding launch for us this 12 months, but additionally one which we’re really eager about as a long-term construct for us and for our brand and for our community.” Skin-first with an 89 percent skincare base, Stretch Fluid Foundation is a moisturizing, gel-cream emulsion featuring...

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18 Apr

Glossier, Black Girl Fest Bring Grant Program to the

by Beautifaire101

Beauty, Featured

Glossier isn’t just counting on retail to expand its reach. The U.S.-based beauty brand, which has opened latest retail doors in key markets in addition to kicked off its partnership with Sephora, is expanding its grant program for Black-owned brands to the U.K. in partnership with the culture festival Black Girl Fest. Applications open Monday and shut May 9. From there, five founders can be chosen for a ten,000 pound equity-free grant, and partake in a 12-week curriculum on scaling businesses with access to Glossier’s leadership team and external partners. This system’s U.S. iteration, in its third yr, just closed its application deadline. Up to now, that program has included 30 founders across 26 beauty brands, to which the reception has been “overwhelmingly...

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20 Jan

Charlotte Tilbury, Glossier Top Brandefy Beauty Brand Searches –

by Beautifaire101

Beauty, Featured

Has the skincare craze ceased? In December 2022, beauty research and shopping app, Brandefy, saw interest in makeup overtake skin look after the primary time for the reason that pandemic began, following steadily constructing momentum toward the final result since 2021. “For lots of people, the masks got here off some time ago, so I feel what’s truly driving the resurgence in makeup searches now could be viral TikTok videos — you certainly see that within the case of Charlotte Tilbury,” said Meg Pryde, founder and chief executive officer of Brandefy, adding that the Hollywood Flawless Filter Foundation is a number one driver of the brand’s popularity on each platforms. (It is usually a mainstay in consumers’ ever-building dupe discourse,...

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4 Dec

The Latest Beauty Executive Moves at L’Oréal, Glossier, Summer

by Beautifaire101

Beauty, Featured

Amy Whang courtesy photo L’Oréal USA has tapped Amy Whang as president of its Maybelline Recent York, Garnier and Essie brands. A L’Oréal veteran who most recently served as general manager at IT Cosmetics, Whang succeeds Alanna McDonald and will even join the corporate’s management committee. Juliana Pereira Tom LeGoff Juliana Pereira has joined AI and AR beauty technology provider, Revieve, as chief marketing officer. Pereira previously held roles at Flow, Smartling and Ralph Lauren, and joins Revieve as the corporate, which has partnered with brands and retailers including Shiseido, Living Proof and Walgreens, continues to fortify its U.S. presence. Cayla Bergman Folz David Solodhuko As Glossier gears up for its 2023 launch at Sephora — the brand’s first retail partner so far — it has appointed...

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