Goop Tag

From zits and other hormonal changes to the general ambiguity of adolescence, Gryt desires to guide Gen Alpha consumers through all of it. The non-public care brand and community platform launches tomorrow with a three-product skincare line comprised of a Face Courage Every day Cleanser, Balancing Act Face Moisturizer and So Chill Super Serum. Priced at $24 or less and geared toward consumers between the ages of 8 and 16, the EWG-Verified products include niacinamide, willow bark extract, aloe vera and ashwagandha amongst other ingredients. “Essentially the most useful thing we will do during these childhood is deal with teaching healthy habits and small steps that may have a compounding impact over time,” said Carly Kaufman, a board-certified functional medicine...