Goop is getting a bit more colourful.
While the brand may not seem synonymous with color, Goop is diving into cosmetics with its skin care-infused Colorblur Glow Balm, $34. In true Goop fashion, the brand approached the makeup category through a skincare and wellness-oriented lens. The product, which is available in five sheer but buildable shades, employs sea buckthorn oil, vitamin E and safflower oil to spice up moisture and protect the skin.
“The thought was the best way to get that Goop glow and still be delivering skincare,” said Goop beauty director Jean Godfrey-June, noting this launch poses a chance for extra cosmetic products in the longer term. “The formula began from skincare after which adding these great sheer...
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