The expansion of fast facial bars isn’t expected to decelerate any time soon.
Over the past 12 months, the fast facial market has gained traction with consumers and investors alike. In January, Glowbar, known for its 30-minute $65 facials, closed a $10 million series A round. Last December, Heyday received $12 million in series B extension following a $20 million investment two years before. And while Silver Mirror has been self-funded thus far, the model is expanding with plans to shut the 12 months with 10 total locations, doubling down on Latest York and Miami.
The expansion of this market directly reflects consumer interest in wellness services — in line with a 2022 report from McKinsey, 45 percent of consumers intend to...
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