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Growth Tag

27 Sep

What’s behind the sudden rise in hair growth products?

by Beauty Tips
Beauty, Featured
What’s behind the sudden rise in hair growth products?
The fashionable world is, quite literally, making our hair fall out – and the sweetness industry is responding Our hair holds quite a lot of weighty emotions and living, as we do, in a culture where thick, long, silky hair is the final word sign of beauty, hair loss could be emotionally crushing. When you are experiencing hair thinning or loss you will have noticed that the market has recently been flooded with products promising growth.  Augustinus Bader’s recent haircare line encourages hair growth and, in keeping with the brand, helps with hair loss. The Extraordinary recently launched a hair range which incorporates a scalp serum designed to make hair look fuller, while Ouai...
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16 Sep

APAC Region Drives Growth for Estée Lauder, Dior Beauty,

by Beautifaire101
Beauty, Featured
APAC Region Drives Growth for Estée Lauder, Dior Beauty,
Could TikTok soon be dethroned as probably the most influential social platform in driving brand awareness amongst Gen Z consumers?  It’s too early to inform, but many beauty brands are constructing their presence on Chinese social platforms like Weibo and RED — and seeing sizable gains consequently.  Having each garnered roughly 23 percent of their respective Media Impact Values from July through August via China’s Twitter-like platform, Weibo, Guerlain and La Mer are the leading Western beauty brands on the platform.  Meanwhile, Estée Lauder, garnered $17.2 million (or 20 percent) of its MIV from Weibo activations from July through August, while La Mer also claims probably the most substantial presence on RED, which has the same format to Instagram but is more shopping...
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28 Aug

Lamel Beauty Brand Founder Eyes Global Growth – WWD

by Beautifaire101
Beauty
Lamel Beauty Brand Founder Eyes Global Growth – WWD
Natalia Iaromenko, founding father of the Ukrainian beauty brand Lamel, is fresh off of showcasing her products at Cosmoprof North America in Las Vegas last month. Despite the war with Russia in her native country and the destruction of the brand’s warehouse, Iaromenko is optimistic as she eyes continued expansion within the U.S. —and globally, too. Here, Iaromenko discusses her brand, the impetus behind launching her company, and the way she sees Lamel evolving. WWD: What pushed you to launch your brand? Natalia Iaromenko: I think that each one women have natural beauty. Makeup doesn't exist to make them higher but to make them more confident and help them express themselves. After I refer to girls, I often hear that for them going...
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